About the position
monday.com is seeking a strategic and commercially-minded Customer Marketing Lead to spearhead our customer expansion and revenue growth programs across our Americas region: North America (NAM) and Latin America (LATAM). This is a pivotal leadership role focused on unlocking value and driving deeper investment from our current customers. You will define and execute marketing strategies that increase product adoption, facilitate upsell/cross-sell opportunities, and bolster retention, directly impacting our Net Revenue Retention (NRR). If you are passionate about using marketing to drive post-sale revenue and building teams in a fast-paced B2B SaaS environment, we want to hear from you. Please note that this is a hybrid position of 3 days/week in our NYC office.
Responsibilities
- Define, own, and execute a comprehensive post-sale marketing strategy focused on customer expansion for the region.
- Design and launch targeted, scalable marketing campaigns aimed at the customer base to drive adoption of new features and encourage upgrades.
- Mentor and guide customer marketing efforts, with the remit to hire and develop a team in the upcoming year.
- Serve as a key strategic partner to Sales, Account Management, and Customer Success leadership to identify and build marketing plays.
- Establish and own the KPIs for customer expansion marketing, focusing on driving pipeline for the expansion sales team.
- Act as the primary 'voice of the customer' for the region, gathering and championing customer feedback.
- Identify and nurture key customer champions to support expansion and new business goals.
Requirements
- 7+ years of experience in customer marketing, demand generation, or revenue marketing, with a focus on post-sale programs.
- Proven track record of developing and executing marketing programs that drive customer expansion and increase NRR.
- Significant experience in the North American B2B SaaS market; experience with LATAM is a plus.
- Prior experience in a leadership or mentorship capacity, with a passion for developing talent.
- Strong analytical skills with experience using data to inform strategy and measure ROI; proficiency with CRM and marketing automation tools.
- Deep understanding of the B2B SaaS customer lifecycle and experience creating targeted campaigns for existing customers.
- Exceptional communication, presentation, and senior stakeholder management skills.
Benefits
- Discretionary bonus and/or equity based on Company’s plans and policies.
