monday.composted 19 days ago
$140,000 - $175,000/Yr
Full-time • Senior
New York, NY

About the position

monday.com is seeking a strategic and commercially-minded Customer Marketing Lead to spearhead our customer expansion and revenue growth programs across our Americas region: North America (NAM) and Latin America (LATAM). This is a pivotal leadership role focused on unlocking value and driving deeper investment from our current customers. You will define and execute marketing strategies that increase product adoption, facilitate upsell/cross-sell opportunities, and bolster retention, directly impacting our Net Revenue Retention (NRR). If you are passionate about using marketing to drive post-sale revenue and building teams in a fast-paced B2B SaaS environment, we want to hear from you. Please note that this is a hybrid position of 3 days/week in our NYC office.

Responsibilities

  • Define, own, and execute a comprehensive post-sale marketing strategy focused on customer expansion for the region.
  • Design and launch targeted, scalable marketing campaigns aimed at the customer base to drive adoption of new features and encourage upgrades.
  • Mentor and guide customer marketing efforts, with the remit to hire and develop a team in the upcoming year.
  • Serve as a key strategic partner to Sales, Account Management, and Customer Success leadership to identify and build marketing plays.
  • Establish and own the KPIs for customer expansion marketing, focusing on driving pipeline for the expansion sales team.
  • Act as the primary 'voice of the customer' for the region, gathering and championing customer feedback.
  • Identify and nurture key customer champions to support expansion and new business goals.

Requirements

  • 7+ years of experience in customer marketing, demand generation, or revenue marketing, with a focus on post-sale programs.
  • Proven track record of developing and executing marketing programs that drive customer expansion and increase NRR.
  • Significant experience in the North American B2B SaaS market; experience with LATAM is a plus.
  • Prior experience in a leadership or mentorship capacity, with a passion for developing talent.
  • Strong analytical skills with experience using data to inform strategy and measure ROI; proficiency with CRM and marketing automation tools.
  • Deep understanding of the B2B SaaS customer lifecycle and experience creating targeted campaigns for existing customers.
  • Exceptional communication, presentation, and senior stakeholder management skills.

Benefits

  • Discretionary bonus and/or equity based on Company’s plans and policies.
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