Customer Marketing Manager - B2B SaaS

About the position

The Customer Marketing Manager is responsible for developing and executing strategic customer marketing programs that enhance retention, engagement, advocacy, expansion, and reputation management. This role partners closely with Customer Success, Sales, Product, and Brand to deliver impactful marketing initiatives that support customer growth and long-term success. If residing within commutable distance to one of our offices, a hybrid schedule would be offered (3 days in office, 2 days work from home). Remote work may be considered for those outside of commutable distance to an office.

Responsibilities

• Develop and manage customer engagement programs that drive retention, product adoption, and satisfaction.
• Lead the Customer Advocacy Program, including case studies, testimonials, referrals, and speaking opportunities.
• Collaborate with content teams to develop compelling customer success stories, videos, and testimonials that highlight Avetta's impact.
• Drive marketing strategies for customer expansion, supporting upsell and cross-sell opportunities through targeted campaigns.
• Oversee customer advisory boards (APEX & ESG) and play a pivotal role in Avetta Summits.
• Lead reputation management efforts, including online third-party review sites and campaigns to amplify customer voices.
• Define customer marketing KPIs, track engagement and advocacy metrics, and optimize strategies to influence deals and revenue growth.

Requirements

• 5+ years of experience in B2B SaaS customer marketing, lifecycle marketing, or demand generation.
• Proven success in customer advocacy programs, ABM strategies, and retention-focused marketing.
• Experience managing customer advisory boards, summits, and community engagement initiatives.
• Proficiency with CRM (Salesforce), marketing automation (Marketo, HubSpot), and online review platforms (e.g., TrustRadius, Capterra).
• Strong project management and cross-functional collaboration skills.