About the position
The Customer Marketing Manager will design, execute, and optimize campaigns that span the entire customer journey—from onboarding to advocacy. Reporting to the Head of Product Marketing, you’ll partner closely with Customer Success, Product Marketing, Demand Gen and Sales to deliver targeted, personalized communications that help our customers succeed and grow with us. This is both a strategic and hands-on role—perfect for someone who thrives in a startup/scale-up environment, loves experimenting, and knows how to balance creativity with measurable impact.
Responsibilities
- Identify high-impact customer stories and create detailed case studies showcasing business results.
- Source and manage a library of customer quotes for use in marketing collateral, sales enablement, and PR.
- Partner with Customer Success to uncover advocates willing to speak at events or provide testimonials.
- Manage review sites such as G2 Crowd and others.
- Launch and grow customer advocacy programs, including referral incentives, spotlight features, and help support Kustomer’s Thought Leadership Community.
- Organize customer roundtables, webinars, and user group sessions.
- Own the strategy and execution of onboarding, adoption, and retention campaigns.
- Develop automated, behavior-based journeys that drive product activation and feature adoption.
- Coordinate lifecycle touchpoints to promote new features, encourage deeper engagement, and reduce churn.
- Collaborate with the Kustomer University (or equivalent customer learning team) to promote new courses, certifications, and learning paths within lifecycle campaigns.
- Track and analyze learning engagement to identify opportunities for proactive outreach.
- Highlight customer success stories tied to educational milestones.
- Monitor campaign performance metrics including NPS, retention rate, adoption metrics, and advocacy participation.
- A/B test messaging, creative, and timing to continuously improve results.
Requirements
- Prior experience in managing customer marketing initiatives from start to finish.
- Passionate about customers.
- Great writing and verbal communication skills, and the ability to translate technical capabilities into meaningful value for customers.
- Comfortable speaking in front of all levels from entry level employees to c-suite executives.
- Ability to achieve goals in an innovative and fast-paced environment.
- Proven experience executing customer lifecycle programs.
- Creative, innovative and always thinking how to best execute on something.
- Metric driven with the ability to draw insights from data.
- Takes initiative, keeps organized and pays close attention to detail and can handle multiple projects at once.
Benefits
- Competitive salaries and stock options.
- 100% healthcare coverage in the U.S.
- 401K.
- WiFi and Mobile reimbursement.
- Generous vacation policy.
- Pension and supplemental health insurance in the UK.
