About the position
FanDuel is looking for a Customer Marketing Manager to drive our customer retention and marketing initiatives. You will play a key role on the Customer Marketing team, with full ownership over key retention programs for New Ventures products. This role will collaborate with multiple departments within the company including but not limited to Acquisition, Promotions, Brand, Commercial, Marketing Technology, Product Marketing, Data Science, Product, VIP, and Customer Service. This is an exciting opportunity to help elevate revenue driving marketing initiatives at a premier gaming company. In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.
Responsibilities
- Own and oversee the lifecycle of all New Ventures retention campaigns, working closely with commercial, analytics, marketing technology, operations, and creative stakeholders, from ideation to execution to evaluation
- Work with a team of Customer Marketing professionals in optimizing our retention programs, exploring opportunities to ideate, test and implement innovative customer programs
- Build and manage a monthly marketing promotional budget and plans to achieve key business objectives
- Leverage customer data to analyze and validate campaign strategy and develop insights to enhance new customer lifecycle journeys that drive key business results
- Drive a test & learn approach: create and manage the testing plans and framework, and ensure results are documented, shared and implemented
- Develop extensive knowledge of our data architecture and understand how it impacts customer segmentation and marketing enablement to enhance the customer journey
- Drive forward a personalized, real-time automation strategy, communicating with users at the right time using relevant data points and channels
- Partner with key stakeholders to collaborate on campaigns, create meaningful customer experiences and maintain a continuous feedback loop to enhance and build upon current programs
- Serve as a subject-matter expert and key decision maker, advising business stakeholders on marketing best practices, including promotional and channel strategy for users across multiple products
- Continually seek opportunities to enhance communications and promotional strategy within customer journey
Requirements
- Minimum 5 years experience in marketing, commercial or strategy roles
- Strong understanding of marketing and commercial metrics
- Strong design thinking skills and effective at project management
- Highly organized with acute attention to detail and ability to prioritize and execute on multiple projects across various stakeholders
- Results oriented and metrics driven, with the need to be objective and measure performance
- Strong analytical approach to decision making with experience of delivering against business outcomes
- Collaborative team player, proactive thinker, and pragmatic problem-solver
- Ability to thrive in a fast-paced environment and adapt to changes quickly
- Strong oral and written communication skills
- Bachelor’s degree or equivalent industry experience preferred
Nice-to-haves
- Enthusiasm or experience in technology, sports, or gaming categories is a plus
Benefits
- Array of health plans to choose from (some as low as $0 per paycheck)
- Programs for fertility and family planning
- Mental health support
- Fitness benefits
- Generous paid time off (PTO & sick leave)
- Annual bonus and long-term incentive opportunities (based on performance)
- 401k with up to a 5% match
- Commuter benefits
- Pet insurance
- Paid personal time off and 14 paid company holidays
- Paid sick time in accordance with all applicable state and federal laws
