Customer Marketing Manager

SmartBear • Somerville, MA

1d

About The Position

At SmartBear, we believe building great software starts with quality – and we’re helping our customers make that happen every day. Our solutions, featuring SmartBear AI, bring visibility and automation to software development, making it easier for teams to deliver high-quality software faster. SmartBear is trusted by over 16 million developers, testers, and software engineers at 32,000+ organizations – including innovators like Adobe, JetBlue, FedEx, and Microsoft.
Customer Marketing Manager
Drive customer advocacy and lifecycle marketing initiatives to deepen engagement and elevate the customer voice across SmartBear programs.
Collaborate cross-functionally with Marketing, Product, Sales, and Customer Success to deliver impactful campaigns and customer experiences.
Measure, optimize, and scale programs that foster retention, expansion, and advocacy among our global customer base.
As a Customer Marketing Manager, you will:
Design and execute customer advocacy, lifecycle, and expansion programs that increase engagement and amplify customer success stories.
Lead initiatives including Customer Advisory Boards, Customer Awards, Case Studies, and Reference Programs.
Collaborate with internal teams to integrate customer storytelling into campaigns, events, and product marketing.
Create and manage customer communications (emails, webinars, guides, in-app messaging) that drive adoption and retention.
Use segmentation and analytics to deliver timely, personalized, data-driven experiences.
Report and optimize program performance using adoption, retention, and engagement metrics.

Requirements

• 4–6 years of experience in customer or lifecycle marketing, preferably in a SaaS environment.
• Proven success in building and scaling customer advocacy programs (CABs, case studies, references, etc.).
• Strong writing and storytelling skills with the ability to craft engaging, customer-centric narratives.
• Hands-on experience with marketing automation and CRM tools (e.g. Marketo, HubSpot, Salesforce).
• Data-driven mindset with strong analytical skills and attention to detail.
• Excellent collaboration and project management capabilities.

Responsibilities

• Design and execute customer advocacy, lifecycle, and expansion programs that increase engagement and amplify customer success stories.
• Lead initiatives including Customer Advisory Boards, Customer Awards, Case Studies, and Reference Programs.
• Collaborate with internal teams to integrate customer storytelling into campaigns, events, and product marketing.
• Create and manage customer communications (emails, webinars, guides, in-app messaging) that drive adoption and retention.
• Use segmentation and analytics to deliver timely, personalized, data-driven experiences.
• Report and optimize program performance using adoption, retention, and engagement metrics.

Benefits

• You can grow your career at every level.
• We invest in your success as well as the spaces where our teams come together to work, collaborate, and have fun.
• We love celebrating our SmartBears; we even encourage our crew to take their birthdays off.
• We are guided by a People and Culture organization—an important distinction for us. We think about our team holistically—the whole person.
• We celebrate our differences in experiences, viewpoints, and identities because we know it leads to better outcomes.
• At SmartBear, we believe transparency in pay is part of how we build trust—with our employees, candidates, and community. Our compensation philosophy is grounded in market competitiveness, internal equity, and rewarding impact.
• We encourage candidates to view compensation as part of their total rewards experience at SmartBear. This includes performance-based bonuses for eligible roles, a generous benefits package that supports employees’ health and well-being, and promotes work-life balance through flexible time off and hybrid work options. You can build your career at SmartBear through professional development opportunities, and an inclusive, collaborative culture where everyone can thrive.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed