Ghirardelli Chocolate Companyposted about 9 years ago
Full-time
San Leandro, CA
Food and Beverage Retailers
Senior Customer Marketing Manager
Corporate Headquarters - San Leandro, CA
Job Summary
The Senior Customer Marketing Manager will develop the Business Plan strategies and tools which will deliver national sales and profit objectives for their assigned business. This Manager leads the development and implementation of business plans, category management concepts, sales presentations, and tools for field sales. They will work as an internal sales liaison across all functional groups with emphasis on marketing, supply chain, and manufacturing to deliver against the demand plan and customer needs for their business.
Scope of Responsibilities
Develop and implement selling initiatives
* Present strategic direction and business building programs to the sales organization and internal management
* Create national sales presentations in support of the Branded Sales Priorities
* Use consumption and consumer data to build fact based sales presentations to address market opportunities
* Lead role in the development of sales presentations for National Sales Meetings
* Contribute to customer marketing initiatives
Support field sales with the development and maintenance of selling tools
* Presentations and materials to achieve MAPS (Merchandising, Assortment, Pricing and Shelving) objectives
* Develop and deploy pricing strategies
* Determine assortment priorities
* Analytical templates with Nielsen/IRI
* Ad hoc presentations in support of field sales
Act as the Companys internal sales resource
* Attends key internal meetings
* Own sales input into New Product Development process
* Resource to marketing department on external opportunities
* Work with field sales in developing and monitoring key account business plans
* Coordinates and facilitates all communications between marketing team and field sales
* Conduct joint analyses with other functions in order to develop and provide account strategies
Accountable for monthly category forecasts
* Forecast volumes for customer-specific trade programs and new display programs
* Forecast innovation in the tactical planning horizon
Other Responsibilities
* Works with field sales and participates in key sales calls.
* Transfer expertise and knowledge to Regional Managers and Channel Directors.
* Responsible for leading the Sales Business Planning process to include Management Plan reviews.
* Responsible for budgeting of the Companys trade spending across the various channels of business.
Specific Knowledge & Skills
* Demonstrated leadership and results orientation
* Effective interpersonal and collaboration style to work across departments and levels of the organization
* Independently perform complex quantitative analyses
* Strong oral and written communication skills
* Time management skills to manage competing and changing priorities
* Ability to effectively manage conflicting demands and recommendations among departments in the organization
* Unquestionable integrity
* Business knowledge of Ghirardellis channels of trade/industry
* Syndicated data expertise
* Highly proficient in Microsoft Office Suite (especially PowerPoint and Excel)
Education & Work Experience
* BA/BS Required
* Minimum of 2 years in analytical role
* Minimum of 3-5 years direct selling experience / key account management experience at key/national accounts
* Minimum of 7 years in CPG industry
Working Conditions
* Ability to travel approximately 25% of the time locally and across the country
* Ability to travel to various locations across the country or local travel to meetings
Department
Customer Marketing
Reporting Relationship
Director of Customer Marketing
FLSA Status
Exempt
Please Note
NOTE: In order to be considered for employment interested candidates MUST submit their resume electronically to https://www.gccweb.ghirardelli.com/jobs
*Please note when applying for this role online:
* Use Internet Explorer only
* Once you click the apply button, you will be redirected to a list of our positions.
* All positions are listed in alphabetical order. Please locate your position and click apply again.
* Lastly skip over the section where it says Select any relevant skills you may have (unfortunately this section is not working with our system, and we are working to fix it)
Ghirardelli maintains a Drug Free Workplace Policy, and therefore will require a drug test of any applicant that has received a conditional offer of employment.
Corporate Headquarters - San Leandro, CA
Job Summary
The Senior Customer Marketing Manager will develop the Business Plan strategies and tools which will deliver national sales and profit objectives for their assigned business. This Manager leads the development and implementation of business plans, category management concepts, sales presentations, and tools for field sales. They will work as an internal sales liaison across all functional groups with emphasis on marketing, supply chain, and manufacturing to deliver against the demand plan and customer needs for their business.
Scope of Responsibilities
Develop and implement selling initiatives
* Present strategic direction and business building programs to the sales organization and internal management
* Create national sales presentations in support of the Branded Sales Priorities
* Use consumption and consumer data to build fact based sales presentations to address market opportunities
* Lead role in the development of sales presentations for National Sales Meetings
* Contribute to customer marketing initiatives
Support field sales with the development and maintenance of selling tools
* Presentations and materials to achieve MAPS (Merchandising, Assortment, Pricing and Shelving) objectives
* Develop and deploy pricing strategies
* Determine assortment priorities
* Analytical templates with Nielsen/IRI
* Ad hoc presentations in support of field sales
Act as the Companys internal sales resource
* Attends key internal meetings
* Own sales input into New Product Development process
* Resource to marketing department on external opportunities
* Work with field sales in developing and monitoring key account business plans
* Coordinates and facilitates all communications between marketing team and field sales
* Conduct joint analyses with other functions in order to develop and provide account strategies
Accountable for monthly category forecasts
* Forecast volumes for customer-specific trade programs and new display programs
* Forecast innovation in the tactical planning horizon
Other Responsibilities
* Works with field sales and participates in key sales calls.
* Transfer expertise and knowledge to Regional Managers and Channel Directors.
* Responsible for leading the Sales Business Planning process to include Management Plan reviews.
* Responsible for budgeting of the Companys trade spending across the various channels of business.
Specific Knowledge & Skills
* Demonstrated leadership and results orientation
* Effective interpersonal and collaboration style to work across departments and levels of the organization
* Independently perform complex quantitative analyses
* Strong oral and written communication skills
* Time management skills to manage competing and changing priorities
* Ability to effectively manage conflicting demands and recommendations among departments in the organization
* Unquestionable integrity
* Business knowledge of Ghirardellis channels of trade/industry
* Syndicated data expertise
* Highly proficient in Microsoft Office Suite (especially PowerPoint and Excel)
Education & Work Experience
* BA/BS Required
* Minimum of 2 years in analytical role
* Minimum of 3-5 years direct selling experience / key account management experience at key/national accounts
* Minimum of 7 years in CPG industry
Working Conditions
* Ability to travel approximately 25% of the time locally and across the country
* Ability to travel to various locations across the country or local travel to meetings
Department
Customer Marketing
Reporting Relationship
Director of Customer Marketing
FLSA Status
Exempt
Please Note
NOTE: In order to be considered for employment interested candidates MUST submit their resume electronically to https://www.gccweb.ghirardelli.com/jobs
*Please note when applying for this role online:
* Use Internet Explorer only
* Once you click the apply button, you will be redirected to a list of our positions.
* All positions are listed in alphabetical order. Please locate your position and click apply again.
* Lastly skip over the section where it says Select any relevant skills you may have (unfortunately this section is not working with our system, and we are working to fix it)
Ghirardelli maintains a Drug Free Workplace Policy, and therefore will require a drug test of any applicant that has received a conditional offer of employment.
