Data Platform Marketing Manager - SELECT by DoiT

DoiT

5h•Remote

About The Position

DoiT is a global technology company that works with cloud-driven organizations to leverage the cloud to drive business growth and innovation. We combine data, technology, and human expertise to ensure our customers operate in a well-architected and scalable state - from planning to production. Delivering DoiT Cloud Intelligence, the only solution that integrates advanced technology with human intelligence, we help our customers solve complex multicloud problems and drive efficiency. With decades of multicloud experience, we have specializations in Kubernetes, GenAI, CloudOps, and more. An award-winning strategic partner of AWS, Google Cloud, and Microsoft Azure, we work alongside more than 4,000 customers worldwide. The Data Platform Marketing Manager - SELECT by DoiT, reporting to VP, Global Marketing, is the strategic marketing leader responsible for driving growth, pipeline, and market positioning for DoiT’s data lake and Snowflake optimization business. This role is not simply a coordinator of campaigns. It is the centralized marketing owner of the business unit’s go-to-market strategy. You will partner directly with the Business Unit Head of Sales, Product leadership, and Marketing functional heads to define priorities, sharpen ICP focus, shape economic messaging, and orchestrate integrated programs that position SELECT and data workload optimization as mission-critical for modern cloud and data teams. This role sits at the intersection of: Snowflake & Databricks optimization Data lake cost governance Performance and cost efficiency for enterprise data workloads You are accountable for turning strategy into measurable revenue impact. Read more about SELECT.

Requirements

3 to 5 years in B2B marketing, demand generation, or product marketing
Experience marketing to data engineering, data platform, or FinOps audiences
Familiarity with Snowflake, data lakes, or cloud data workloads
Strong strategic planning capability combined with hands-on execution
Demonstrated success driving pipeline growth in a technical B2B environment
Experience partnering closely with sales leadership

Nice To Haves

Thinks in terms of revenue, expansion, and economic value
Understands enterprise data teams and cloud cost pressures
Comfortable owning a business unit narrative
Can centralize and prioritize across competing marketing inputs
Moves fluidly between strategy and execution
Data-driven and outcome-oriented

Responsibilities

Serve as the primary marketing lead for the SELECT / Data Platform business unit
Translate revenue targets and expansion goals into a unified quarterly marketing strategy
Define ICP segmentation across Snowflake customers, enterprise data teams, and cloud data platform operators
Shape economic narratives around data platform waste reduction and performance optimization
Centralize campaign prioritization across Growth, Content, BDR/MDR, and Creative
Ensure SELECT positioning is clearly differentiated in the data optimization market
Lead and direct cross-functional execution across: Growth and Digital Paid search around Snowflake optimization LinkedIn targeting for data engineering and FinOps leaders Retargeting strategies tied to data workload interest SDR campaign enablement and follow-up strategy Content Data platform optimization guides Data lake cost efficiency playbooks Case studies showing measurable cost reduction outcomes Economic value narratives tied to cost savings Creative Campaign themes for data optimization Visual positioning aligned to enterprise data workloads
Develop and manage strategic campaign briefs that align messaging, audience, and economic value.
Own the strategy and execution of programs that drive awareness and pipeline within the data ecosystem: Data Platform digital campaigns Data platform optimization webinars Executive roundtables for data and FinOps leaders Campaign landing pages tied to measurable cost outcomes Content programs built around “data platform optimization”
Drive performance against: Marketing sourced pipeline Customer expansion Cost per qualified meeting Pipeline velocity
Develop quarterly thought leadership themes around data efficiency
Position SELECT as the intelligent optimization layer for Snowflake and additional data platforms
Align with Product and BU Sales to highlight roadmap and innovation
Ensure conversion from registrant to opportunity is structured and measurable
Partner with Content, Growth, Sales, and RevOps to create visibility into: Cost per lead and cost per meeting Conversion to opportunity Pipeline contributionInfluenced revenue
Continuously refine programs based on performance data and economic outcomes.