Demand Generation & BDR Manager

Marco Technologies•Minnetonka, MN

12d

About The Position

The Demand Generation & Business Development Manager is a dual-impact role at the core of Marco’s revenue engine, responsible for leading the Business Development Representative (BDR) organization to generate consistent, high-quality pipeline while also owning and executing Marco’s demand generation strategy across all business units and regions. Reporting directly to the Director of Sales Operations, this role drives unified demand creation, lead flow, and conversion by aligning efforts across Sales, Marketing, and Sales Operations.

Requirements

Bachelor’s degree in related field
Minimum 7 years in demand generation, BDR/SDR leadership, sales operations, or related roles.
Demonstrated success leading BDR teams or pipeline-generating strategies.
Strong communication and cross-functional leadership.
Experience with CRM and marketing automation systems.
Analytical, strategic, and highly collaborative.

Nice To Haves

Experience with ABM and intent data platforms (e.g., 6sense).
Experience supporting multi-BU or region-based organizations.
Background influencing GTM or operational strategy.

Responsibilities

Demand Strategy & Planning: Define BU- and region-specific demand generation strategies aligned to revenue goals.
Work with Sales Ops and GTM Insights to leverage TAM, ICP, segmentation, and intent data.
Partner with Marketing on integrated campaign development.
Campaign Leadership & Cross-Functional Execution: Translate BU and regional priorities into coordinated demand programs.
Ensure campaigns are operationalized into Salesforce and BDR workflows.
Maintain alignment across Marketing, Sales Ops, and Sales leadership.
BDR Team Leadership: Lead, coach, and develop the BDR team to achieve pipeline goals.
Drive daily accountability and outreach excellence.
Align BDR activity to campaigns and target accounts.
Pipeline Management & Optimization: Monitor funnel performance and campaign effectiveness.
Recommend adjustments to targeting, messaging, or campaign direction.
Support improvements in lead scoring, routing, and workflows.
Revenue Engine Alignment: Serve as the central connector across Sales Ops, Marketing, GTM Insights, BDRs, and Field Sales.
Ensure shared accountability for the lead-to-revenue process.
Maintain smooth handoffs and strong opportunity progression.