Demand Generation & Customer Lifecycle Manager

Wayvia

21h•$120,000 - $140,000•Remote

About The Position

Wayvia is hiring a Demand Generation & Customer Lifecycle Manager to execute and optimize the programs that turn strategy into pipeline and customer value. This role owns demand execution, lifecycle marketing, and website/SEO performance, working in close partnership with agencies. This role is responsible for running the engine, improving efficiency, and reporting on results.

Requirements

6–9 years experience in demand generation, growth, or lifecycle marketing
Experience owning pipeline stages, website performance, or lifecycle programs
Strong analytical mindset; comfortable being measured on outcomes
Experience working with agencies and holding them accountable
Comfortable operating in a complex B2B SaaS funnel

Responsibilities

Execute demand generation programs across channels with agency partners
Support ABM and targeted campaigns aligned to GTM priorities
Manage lead flow, handoff, and nurture programs
Launch and manage lifecycle programs supporting onboarding, adoption, retention, and expansion
Partner with Sales and Customer Success on lifecycle moments and use cases
Use marketing to drive engagement within the existing customer base
Own website backlog, prioritization, and performance outcomes
Partner with agencies on SEO strategy and execution
Lead CRO testing and optimization efforts
Track pipeline contribution, conversion rates, and lifecycle engagement
Report on campaign effectiveness and optimization learnings
Use data to prioritize experiments and improvements
Execute against priorities set by the SVP of Strategy
Use Product Marketing frameworks to guide demand motions
Partner with Brand to ensure narrative consistency