Demand Generation Lead

Base Power Company • Austin, TX

28d • Onsite

About The Position

About Base Base is America’s next-generation power company. We’re rebuilding the foundation of modern civilization–electricity–by deploying a vast network of distributed batteries that is transforming today’s fragile, centralized grid into a resilient and abundant system. We are engineers, operators, and creatives solving some of the most complex, interdisciplinary challenges of our time. About the Role Our marketing team combines creative, customer-focused strategies with data-driven precision to reach the right customers at the right time, building awareness, and engaging our audience. We’re looking for a Demand Generation Lead to join our marketing team and help shape the future of our brand.

Requirements

• 3+ years of hands-on experience running and optimizing paid digital acquisition campaigns.
• Proficient in Meta and Google advertising.
• Previous experience working at an early-stage startup or similar environment.
• Ability to work cross-functionally and excel in unstructured environments.
• Familiarity with basic marketing tools (e.g., Hubspot, Figma, or similar) and basic data analysis tools (e.g. Excel).
• Strong marketing intuition.

Nice To Haves

• Experience with field marketing, lifecycle marketing, and/or content marketing.
• Strong marketing intuition.
• A passion for storytelling and building brands.
• Analytical mindset with an eye for data-driven improvements.

Responsibilities

• Own the paid marketing campaign strategy across paid social, paid search, and additional channels.
• Be responsible for the end-to-end strategy, execution, and insights.
• Develop a high performing creative content engine to effectively scale campaigns at target costs.
• Ideate, test, and scale new channel opportunities within and outside of paid strategies.
• Closely collaborate with sales, customer success, and product teams to align messaging and strategy.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees