Demand Generation Manager

Adobe • San Jose, CA

1d

About The Position

Are you passionate about the customer? Enjoy everything marketing? As the Demand Generation Manager in Adobe’s Enterprise Marketing business unit, you will plan and manage email and direct mail and gifting programs. These initiatives aim to boost demand generation and guarantee an excellent customer experience. We’re looking for an adaptable, self-starting teammate with excellent written and verbal communication skills, strong attention to detail, and a high bar for operational excellence. You’ll thrive in a fast-paced environment, balancing multiple concurrent initiatives while using an abundance of technology, data, and cross-functional expertise to drive impact. This is an exciting chance to join a dedicated team! You will enhance your skills by generating demand for a multi-product portfolio across industries, segments, and personas. Email, direct mail,/gifting and automation are essential tools in this role. If this sounds like you, we’d love to meet you.

Requirements

• Bachelor’s degree or equivalent experience, with an emphasis in business, marketing, or a related field.
• 3+ years of B2B marketing experience owning, developing, and optimizing nurture and lifecycle programs using marketing automation technology.
• Marketo certification required.
• Intermediate to advanced email marketing experience, plus hands-on experience integrating direct mail & gifting into demand generation programs.
• Strong analytical skills with the ability to interpret large datasets, identify meaningful trends, and translate insights into action.
• Experience navigating a large enterprise environment and growing through cross-functional collaboration.
• Outstanding project management skills—able to balance multiple priorities, drive work to completion, and gain alignment across collaborators.
• Comfortable working in a dynamic, rapidly changing environment.
• Excellent written, verbal, and presentation skills.
• Passion for demand generation, marketing automation, and delivering thoughtful, customer-centric experiences across channels.

Responsibilities

• Partner with campaign, journey, content, marketing operations, and sales teams to build and launch sophisticated, multi-channel automation programs across Marketo, Sendoso, and the broader martech stack.
• Take responsibility for the planning and delivery of automated email nurture, newsletter, and direct mail programs, in integrated campaigns.
• Build and manage BDR-focused programs that support targeted marketing-assisted outbound (MAO).
• Understand the sales process and align closely with business development teams to ensure programs deliver impact across the full funnel—from pipeline creation through deal progression.
• Serve as a leader within the Direct Mail Center of Excellence (COE), owning documentation, playbooks, wikis, enablement materials, and channel guidelines.
• Develop and uphold a direct mail and gifting playbook.
• Build and maintain a repository of high-value “door opener” programs, featuring highly personalized offers aligned to audience needs and sales motions.
• Act as the primary point of contact with direct mail vendor, managing communication, enablement, and optimization.
• Be a database whisperer: manage audience targeting and segmentation, and cooperate across business units on campaign planning, orchestration, and maintaining send calendars.
• Analyze, communicate, and present campaign results, delivering in-depth performance insights and recommendations to continuously optimize programs.
• Manage quarterly testing and experimentation plans, applying a test-and-learn mentality to creative, offers, personalization, timing, and automation logic.
• Develop content variations and derivatives using Adobe GenStudio to support scalable, personalized program execution.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level