Demand Generation Manager, Small Market

Foley • Boston, MA

7d • Remote

About The Position

We are looking for a data-driven, execution-focused Demand Generation Manager to lead integrated campaign execution for our Small Market segment. In this role, you will translate strategy into high-performing, multi-channel campaigns that drive new logo acquisition, revenue growth, and customer expansion.
You will own day-to-day campaign management, performance optimization, and cross-functional coordination to ensure consistent pipeline generation and measurable revenue impact. This is a hands-on role ideal for someone who thrives in execution, moves quickly with discipline, and is energized by improving performance through data and experimentation.

Requirements

• 4–6 years of experience in campaign management, demand generation, or digital marketing
• Experience executing multi-channel marketing campaigns
• Experience managing marketing automation platforms and CRM systems (e.g., HubSpot, Salesforce)
• Experience leveraging AI and automation tools to improve marketing performance, workflow efficiency, content quality, or decision-making
• Experience with e-commerce platforms
• Strong analytical mindset with the ability to interpret performance data and drive optimization
• Excellent project management and organizational skills
• Experience working cross-functionally with Sales, Product Marketing, and RevOps teams
• Ability to manage multiple priorities in a fast-paced environment
• Experience managing paid media or vendor relationships directly
• Experience contributing to revenue forecasting and pipeline modeling

Nice To Haves

• Experience supporting SMB market segments is a plus

Responsibilities

• Own the end-to-end execution of integrated, multi-channel marketing campaigns that drive new logo acquisition and customer expansion within the Small Market segment
• Build, launch, and optimize email, SMS, landing pages, nurture programs, and e-commerce experiences using marketing automation and AI-enabled tools
• Partner with Sales, Customer Success, Product Marketing, and RevOps to ensure strong lead flow, accurate attribution, and alignment with go-to-market priorities
• Coordinate paid media, SEO, and digital initiatives with external vendors to generate consistent, qualified pipeline
• Track and optimize performance across channels, using data to improve conversion rates, pipeline contribution, expansion revenue, and ROI
• Use AI and automation to streamline campaign workflows, reduce manual effort, and create scalable efficiencies across marketing operations
• Manage campaign timelines, asset coordination, and cross-functional execution
• Track, analyze, and optimize campaign performance across channels with a focus on pipeline contribution and revenue impact
• Monitor KPIs including MQLs, SQLs, conversion rates, cost per opportunity, pipeline influence, expansion revenue, and ROI
• Serve as the primary marketing point-of-contact for Small Market Sales and Customer Success

Benefits

• Foley offers a comprehensive benefits package that includes medical, dental, and vision coverage, a 401(k) with company match, paid time off and holidays, wellness programs, and an employee assistance program.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed