Demand Generation Manager

RevSpring•Nashville, TN

About The Position

RevSpring is looking for a strategic, hands-on Demand Generation Manager to accelerate revenue by building and optimizing full-funnel, multi-channel campaigns. This role is ideal for someone who blends creativity with analytics, moves quickly, and knows how to turn campaign performance data into pipeline impact. You’ll own integrated programs across customer upsell/cross-sell and prospect pipeline generation, managing execution across owned, paid, third-party, and traditional channels. You’ll also own tracking, reporting, and performance insights for all demand programs.

Requirements

Healthcare IT industry background; ideally with provider and payer audience focus
Proven experience executing multi-channel programs across email, paid media, webinars/events, third-party programs, and website conversion paths
Hands-on fluency with Pardot and HubSpot (build, optimize, report)
Strong analytical mindset with experience in funnel conversion optimization, attribution concepts, and performance reporting
Excellent cross-functional communication skills and comfort partnering with Product, Sales, BDR, and CS teams
Ability to manage multiple campaigns at once without sacrificing quality or measurement rigor
Bachelor’s Degree
4–7+ years in B2B demand generation / growth marketing with a track record of measurable pipeline and revenue impact

Responsibilities

Build & run multi-channel demand programs (customer + prospect)
Create integrated campaigns that reach the right audiences, convert them into qualified leads, and move them through the funnel
Launch and optimize upsell/cross-sell campaigns and ensure clean handoffs and measurable impact through the revenue funnel
Work across Product, Sales, Marketing and Sales Operations to segment and target specific audiences for customer cross-sell, and identify top prospect accounts for targeted campaigns
Plan and execute full campaign motions across: Email: segmented nurtures, newsletters, lifecycle journeys Website / conversion paths: landing pages, forms, CTAs, content-to-conversion flows Paid media: paid social (especially LinkedIn), paid search, retargeting/display (as applicable) Social amplification: organic distribution in partnership with brand/social owners Webinars / virtual events: promotion → registration → attendance → follow-up → conversion Third-party programs: content syndication, publisher/association sponsorships, co-marketing, partner lists Traditional / offline: direct mail/dimensional mail (as part of integrated plays) Sales/BDR integration: coordinated outreach sequences, enablement assets, and tight follow-up loops
Translate positioning and offers into campaign messaging, email copy, landing pages, and channel-specific creative briefs
Create and repurpose content across channels to keep audiences engaged throughout the buyer journey
Collaborate cross-functionally to support sales enablement related to campaign follow-through (one-pagers, email templates, talk tracks, webinar follow-up kits)
Set up campaign tracking end-to-end: taxonomy, UTMs, attribution inputs, dashboards, and reporting cadence
Measure and optimize performance by channel and program, diagnosing what’s working and what’s not
Forecast, report, and communicate pipeline contribution and ROI across customer and prospect programs
Build and manage campaigns in Pardot and HubSpot (automation, segmentation, landing pages/forms, scoring, reporting)
Maintain clean execution standards so data is reliable (campaign hygiene, list quality, lifecycle tracking)
Manage third-party vendor and partners (content syndication, associations/publishers, webinar partners, event sponsorships) contracts
Own end-to-end execution of third-party programs
Monitor performance and ensure vendor programs meet quality and CPL/CPO targets