Demand Generation Manager

Sendoso•Phoenix, AZ

2d•Remote

About The Position

We’re hiring a Demand Generation Manager to drive new business pipeline and revenue growth at Sendoso. In this role, you’ll be responsible for supporting full-funnel demand generation strategies across SEO/AEO, social, paid media, website, direct mail, and more. Success in this role is defined by your ability to scale high-quality pipeline, optimize for conversion, and maximize the efficiency of our marketing spend.

Requirements

Hands on Experience: 2-5 years in B2B SaaS demand generation, with a proven track record of managing organic and paid media channels.
SEO/AEO Knowledge: Understanding of modern search trends and how content drives both brand authority and lead volume.
Conversion Mindset: Experience in A/B testing and CRO to improve website performance and full-funnel efficiency.
Tech Fluent: Proficiency with Salesforce, Marketo/HubSpot, GA4, Clay and other modern demand gen tools.
Data-Driven: Strong ability to leverage marketing analytics to move beyond vanity metrics and optimize for bottom-line performance.
Sendoso Savvy (or ready to be): A passion for leveraging gifting and personalized engagement to break through the noise and supercharge campaign performance.

Responsibilities

Plan and Execute Full-Funnel Campaigns: Work autonomously to develop and launch end-to-end demand generation programs that capture and convert new business.
Modern Search & Content Strategy: Drive organic growth by optimizing for traditional SEO and emerging Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) to ensure Sendoso remains highly visible.
Ongoing Channel Optimization: Continuously audit and improve organic and paid channels, email nurture sequences, and on-site conversion paths to reduce friction and increase lead quality.
Data-Driven Performance: Analyze full-funnel data to improve engagement and conversion rates, leveraging tools like Salesforce and Dreamdata, to report on ROI and pipeline impact.
Supercharge Paid Media: Drive paid acquisition across search, social, and emerging digital channels, constantly testing, optimizing, and scaling what works.
Drive Cross-Functional Wins: Collaborate closely with Sales, Product, and Operations, to align on ICP targeting, messaging, and revenue priorities.