Demand Generation Manager

Jobgether

20h•$65,000 - $75,000

About The Position

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Demand Generation Manager in United States. This role is a key driver of predictable pipeline and revenue growth through scalable, data-driven demand generation programs. You will own the end-to-end demand engine across multiple channels, shaping how prospects are engaged from first touch through conversion. Operating in a fast-growing, performance-oriented environment, you will balance strategic planning with hands-on execution and optimization. The position offers strong cross-functional exposure, working closely with marketing operations, sales leadership, and marketing managers. With a focus on repeatability, measurement, and continuous improvement, this role has a direct and visible impact on business growth. It is well suited for a metrics-driven marketer who thrives on building systems that scale.

Requirements

At least five years of experience in B2B demand generation or growth marketing, with a proven record of driving measurable pipeline and revenue impact.
Demonstrated success owning multi-channel demand programs across email, paid media, social channels, and ideally webinars or events.
Strong understanding of B2B funnel metrics and the ability to improve conversion and velocity through segmentation, testing, and process optimization.
Experience with marketing attribution concepts, including multi-touch models and influenced versus sourced pipeline, and applying insights to budget decisions.
Working knowledge of marketing automation and CRM ecosystems, with the ability to partner effectively with marketing operations teams.
Strong analytical skills with the ability to translate data into clear recommendations and action plans.
Excellent communication and stakeholder management skills, with confidence influencing cross-functional partners without direct authority.
Strategic, organized, and detail-oriented mindset, comfortable operating in a fast-paced, growth-focused environment.

Responsibilities

Own the demand generation strategy to drive qualified pipeline and revenue, aligning campaigns with business objectives, ideal customer profiles, and market priorities.
Design, build, and scale integrated campaign playbooks such as lead generation, nurture, reactivation, webinars and events, and product or solution launches.
Lead multi-channel campaign execution and optimization across email, paid media, organic and paid social, webinars and events, and partner or account-based motions.
Manage paid media performance, including budget allocation, audience strategy, testing roadmaps, landing page alignment, and ROI analysis.
Define funnel metrics and performance targets, and lead regular performance reviews to assess conversion, velocity, and pipeline impact.
Partner with marketing operations to own attribution and measurement strategy, ensuring reporting supports actionable insights and informed investment decisions.
Collaborate closely with sales leadership to align on lead definitions, follow-up standards, and feedback loops that improve funnel efficiency.
Enable and train marketers on demand generation best practices, campaign strategy, and performance optimization, promoting operational excellence and continuous improvement.

Benefits

Base salary range of 65,000 to 75,000 USD, with final compensation determined by location, experience, skills, and internal equity.
Comprehensive medical, dental, and vision coverage.
24/7 access to telehealth services.
Flexible spending and health savings account options.
Company-paid life and disability insurance.
Retirement plan with company matching contributions.
Paid parental leave.
Generous flexible time off policy and 12 paid holidays.
Tuition assistance and continuing education support.
Professional development and mentorship programs.
Employee rewards, recognition programs, and retail and travel discounts.