About the position
At Meta, we believe AI transforms how people and businesses connect and grow. Meta’s success and a positive developer experience is key to enabling developers on open source platforms. We aim to cultivate and maintain a healthy generative AI developer ecosystem that embodies and facilitates openness and innovation. Meta is seeking an audience marketing manager to help us grow the awareness, adoption, and sentiment of Meta’s Llama (Large Language Model Meta AI) with developers across the ecosystem, including startups and governments. You will combine operational day-to-day execution and the longer-term strategic planning to make the Llama ecosystem successful.
Responsibilities
- Build and execute the Llama marketing strategy for developers to deliver on the company goal of having the most widely adopted, open source LLM in the world
- Deliver developer assets to drive awareness, adoption, and sentiment of Meta’s Llama (Large Language Model Meta AI)
- Coordinate and manage creative, strategy and operations agencies for strategy & design development, campaign production & implementation, and digital content production
- Plan and execute developer events, digital campaigns and other relevant activations
- Collaborate with cross-functional teams including product marketing, digital marketing, partnerships, events, brand, communications, legal, privacy and others
- Provide regular business and scorecard updates
Requirements
- 12+ years of professional experience in technology, engineering, or marketing
- Marketing experience launching and driving adoption of new products and services in the GenAI space, via impactful marketing activations
- Experience working directly with developers (in a customer first way) across the ecosystem, including at tech companies, enterprise partners, startups, and government
- Experience working in cross-functional organizations, collaborating with creative, research, analytics and digital marketing channel teams
- Experience with creative production, managing external agencies or internal creative teams to build best-in-class campaign work
- Experience in content and digital marketing
- Bachelor's Degree in Business, Marketing, Analytics or a related discipline
- Interested in GenAI, active member of the developer community in this space
- Balance of creative and analytical thinking, experience putting forth best-in-class execution within a measurable and data-centric framework
