Digital Acquisition Marketing Manager - Blue Apron

About the position

We’re looking for a performance-driven Digital Acquisition Marketing Manager to join our Growth Marketing team. This role will report to the Associate Director of Growth Marketing and will be responsible for leading two critical areas of our customer acquisition efforts: our affiliate marketing program and our paid search (SEM) strategy. The ideal candidate is a channel expert who thrives on performance, is highly analytical, and enjoys both strategic planning and hands-on execution. You should be comfortable managing monthly ad spend in excess of $2 million, working cross-functionally, and presenting results and insights to leadership.

Responsibilities

• Own the day-to-day strategy and execution of our affiliate marketing program, including managing our affiliate agency partner to drive growth and performance.
• Hands-on management of card-linked offer partners and integrated partners (e.g., Fetch, Button, Figg).
• Recruiting new partners, optimizing existing ones, and executing promotional calendars.
• Ensuring accurate tracking, attribution, and reporting across all affiliate channels.
• Lead and optimize paid search campaigns across Google, Microsoft Ads platforms, and Apple App campaigns, driving efficient customer acquisition and scalable growth.
• Manage and allocate a $2M+ monthly performance budget, optimizing for CAC, LTV, ROI, and other core KPIs.
• Analyze performance data, develop insights, and clearly communicate results and recommendations to stakeholders and senior leadership.
• Collaborate closely with analytics, creative, and product teams to align campaign strategy with broader marketing objectives.
• Stay up-to-date on industry trends, platform updates, competitive benchmarks, and emerging opportunities to drive innovation.

Requirements

• 5–7 years of hands-on experience in digital performance marketing, with direct ownership of affiliate and SEM channels.
• Proven success managing high-volume paid media budgets ($2M+ monthly) and delivering on performance targets.
• Proficiency in affiliate platforms (e.g., Impact, Rakuten, CJ), card-linked technology, and integrated partner ecosystems.
• Hands-on experience managing campaigns in Google Ads, Microsoft/Bing Ads, and Apple Search Ads; familiarity with App Store marketing and mobile acquisition strategies is a plus.
• Experience managing product feeds for paid media (e.g., Google Shopping, dynamic search ads), with a strong understanding of feed optimization best practices; eCommerce or DTC background is a plus.

Benefits

• Competitive salary package including equity and 401K.
• Multiple medical, dental, and vision plans to meet all of our employees' needs.
• Many benefits and perks that are not listed.