Digital Advertising Intern

Hendrick Automotive GroupCharlotte, NC
1dOnsite

About The Position

We're seeking a detail-oriented and competitive Digital Advertising Intern to join our dynamic Marketing team. This paid internship offers students, recent graduates, and professionals exploring the marketing field a chance to gain meaningful hands-on experience, comprehensive on-the-job training, and ongoing personal development. Hendrick Automotive Group believes that its people are its most important assets. Together, everyone achieves more. We work as a team, best utilizing our individual talents and skills to reach a common goal. Hendrick Automotive Group teammates help each other to balance their commitments to family and to the community they represent. Our 10,000 plus teammates across the country are empowered and trained to be leaders within our organization. At Hendrick Automotive Group we are defined by our integrity. We believe in doing what is right for our fellow teammates, our customers and our corporate partners. The core values of this company are what shape every action we take and every decision that is made. Our customers are important to us. They’re family. We genuinely desire for our customers to feel valued and cared about whenever inside our doors. Every day, Hendrick Automotive Group teammates recommit themselves to exceeding the expectations of our customers. The Hendrick name is synonymous with winning, at the dealership and on the race track. We are committed to continuing the Hendrick tradition of success and performance. Our teammates are empowered to overcome obstacles and do what it takes to satisfy our customers, lift up our fellow teammates and build profits. The automotive industry is rapidly progressing. Every day, Hendrick Automotive Group takes the initiative to find ways to achieve success through simpler, better, faster and leaner processes. We work daily to invest in the improvement of our teammates and develop resources to offer opportunities for personal growth and development. We strive for excellence in all that we do.

Requirements

  • University Degree, High School Diploma or equivalent.
  • Marketing and/or digital advertising experience preferred but not required.
  • Excellent communication and interpersonal abilities.
  • Capable of working both independently and collaboratively within a team.
  • Professional and efficient approach to handling inquiries.
  • Strong computer literacy and proficiency with customer databases.
  • Attention to detail .
  • Problem solving.
  • Strong time-management and multitasking abilities.

Responsibilities

  • Assist in auditing Google Ads and Meta Ads campaign settings, including targeting, budgets, creative, and bidding strategies, to ensure alignment with best practices
  • Review geographic targeting, audience segments, and campaign structures to identify optimization opportunities
  • Pull, organize, and maintain performance reports to help track key metrics and campaign results
  • Support ongoing monitoring of live campaigns to ensure accuracy, consistency, and strong performance across accounts
  • Document findings from audits and reporting in a clear and actionable format for the team
  • Assist with competitor research and industry trend monitoring to inform campaign improvements
  • Complete administrative and operational tasks as needed to support day-to-day digital advertising management
  • Collaborate with the digital team to provide insights and recommendations for optimization
  • Completes special projects as directed by the Marketing/Advertising Leadership team.
  • Maintains an organized, clean and safe work area
  • Participates in required training
  • Records all hours worked accurately in company timekeeping system
  • Follows Safeguards rules and regulations.
  • Complies with Company policies and procedures
  • Observes all Federal, State, Local and Company safety rules and regulations in the performance of duties.
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