Digital Advertising Lead

The Humane League•Morristown, NJ

8h•$68,473 - $83,689•Remote

About The Position

As Digital Advertising Lead, you will lead the execution and optimization of THL's digital advertising program during a parental leave coverage period. Your responsibilities include implementing and optimizing ad campaigns across multiple objectives and platforms, managing day-to-day ad performance, and collaborating with stakeholders across the organization to deliver high-impact digital advertising. You bring hands-on experience in digital ad creation and management, along with practical data analysis, attention to detail, problem-solving, and collaboration skills. This position reports directly to the Associate Vice President of Digital Engagement. Please note that this role involves working with content that depicts cruel practices, in service of exposing and ending animal abuse. This is a temporary, full-time remote position for approximately 7 months, and may be extended or shortened at THL's discretion. Because THL is a global organization, you may be required to work occasional hours outside of 9am - 5pm, depending on your time zone. This position is based in the United States. The successful candidate must be authorized to work in the United States.

Requirements

Experience: Experience running and optimizing digital ads on platforms such as Meta (Facebook, Instagram), and Google. Ability to produce impactful, attention-grabbing ad creative and execute digital advertising campaigns effectively. Must be able to complete Meta advertiser verification to run ads targeting U.S. audiences.
Technical Proficiency: Hands-on expertise with Meta Ads Manager and other digital advertising platforms. Comfortable learning new tools and technologies as needed.
Collaboration: Works effectively with cross-functional teams, actively supports team goals, contributes valuable ideas, and adapts to changing team dynamics.
Problem Solving: Independently resolves routine problems and troubleshoots campaign performance issues using past experiences and available resources. Comfortable proposing improvements and addressing challenges.
Communication: Strong written and verbal skills, with the ability to write compelling ad copy, explain ideas clearly and concisely, and ensure messages are easily understood by different audiences.
Time Management: Plans and prioritizes work effectively to ensure efficient task completion and adherence to deadlines. Manages multiple concurrent campaigns while maintaining attention to detail.
Adaptability: Proactively responds to changes in work environment or project requirements. Effectively shifts priorities and seeks opportunities to develop new skills.
Data Analysis: Ability to interpret campaign performance data, identify trends and apply insights to optimize campaigns.
Strategic Awareness: Understands how individual tasks align with broader organizational strategy. Contributes ideas for process enhancements that support team objectives.

Responsibilities

Execute campaigns and use iterative optimization tactics to maximize the efficacy of ad sets across:
Supporter Acquisition: Drive qualified online supporter acquisition through targeted ad campaigns
Supporter Engagement: Maintain pressure on corporate targets by driving supporters to action at key campaign moments
Supporter Retention: Execute retargeting campaigns to maintain supporter connections
Fundraising: Implement evergreen and quarterly fundraising campaigns for donor acquisition, retention, and monthly giving, in collaboration with the Development team
Corporate Engagement: Execute corporate campaign ads and targeted outreach initiatives
Public Policy: Support time-sensitive legislative action campaigns
Other initiatives: Support ad campaigns for merch promotion, organizing recruitment, event promotion, and other organizational priorities as needed
Select compelling visuals and write persuasive ad copy for campaigns
Coordinate with THL's Video and Design teams to produce ad assets as needed
Partner with THL's Content team to support landing page optimization for ad-driven conversions
Provide input on ad creative and help guide development of visual assets
Monitor daily performance and spending of ads (Monday - Friday), ensuring campaigns stay within budget
Track KPIs and campaign performance across all active ad sets
Compile monthly performance reports with key insights and recommendations
Identify trends and suggest optimization opportunities based on performance data
Manage day-to-day allocation of advertising budgets across campaigns
Ensure efficient spending aligned with campaign objectives and organizational priorities
Work with the AVP of Digital Engagement, Digital Engagement Team, and other stakeholders to align ad campaigns with organizational communication needs
Conduct ongoing A/B testing and optimization to improve campaign performance
Build strong working relationships with cross-functional partners to support campaign success

Benefits

Employees enjoy full medical coverage, optional dental and vision packages, paid sick leave, a 401(k) retirement plan with matching, pet care & Rx discount plans, working from home, up to 16 weeks of paid parental leave for eligible employees, wellness benefits, paid holidays, flexible vacation time, professional development, and the supportive environment at The Humane League!

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