Digital Communications Specialist

Equus • Harrisburg, PA

7h

About The Position

We help job seekers and career changers prepare for and advance in careers with a focus on sustainable, high-growth, high-demand industries. Our committed and well-trained workforce professionals deliver comprehensive workforce solutions at integrated career centers, sector-focused centers and community, and partner sites.
Creative Content Development
Design flyers, brochures, infographics, and digital assets for workforce programs, job fairs, and events.
Photograph, record, edit, and produce short-form video content including client testimonials, success stories, and promotional materials.
Technical Communications
Utilize interactive maps and dashboards to visualize labor market data, employer locations, and service coverage.
Support integration of technical tools for presentations, reports, and internal communications.
Social Media & Digital Outreach
Manage and grow presence across platforms including Facebook, LinkedIn, Instagram, and YouTube.
Develop content calendars and social media campaigns aligned with regional workforce goals.
Analyze engagement metrics and recommend strategies to improve reach and impact.
Brand & Storytelling Strategy
Ensure all materials align with the organization's branding and messaging guidelines.
Collaborate with program staff to identify client stories that highlight the impact of workforce services.
Interview participants and partners in a respectful, inclusive manner to gather content.
General Support
Assist with email marketing campaigns, newsletters, and website content updates.
Participate in regional events, capturing live content for digital use.
Provide training or support to staff in basic communications tools as needed.

Requirements

• Bachelor's degree in Communications, Graphic Design, Multimedia Production, Marketing, or 2+ years of equivalent experience.
• Experience with ArcGIS (StoryMaps, Dashboards, etc.) and other data visualization platforms.
• Proficient in creative suites (Adobe, Canva, MS, etc.)
• Strong knowledge of social media best practices and content scheduling tools (e.g., Hootsuite, SocialPilot, Mailchimp)
• Excellent written and verbal communication skills.
• Strong project management and time management skills.
• Passion for community impact and workforce equity
• Friendly, professional demeanor

Responsibilities

• Design flyers, brochures, infographics, and digital assets for workforce programs, job fairs, and events.
• Photograph, record, edit, and produce short-form video content including client testimonials, success stories, and promotional materials.
• Utilize interactive maps and dashboards to visualize labor market data, employer locations, and service coverage.
• Support integration of technical tools for presentations, reports, and internal communications.
• Manage and grow presence across platforms including Facebook, LinkedIn, Instagram, and YouTube.
• Develop content calendars and social media campaigns aligned with regional workforce goals.
• Analyze engagement metrics and recommend strategies to improve reach and impact.
• Ensure all materials align with the organization's branding and messaging guidelines.
• Collaborate with program staff to identify client stories that highlight the impact of workforce services.
• Interview participants and partners in a respectful, inclusive manner to gather content.
• Assist with email marketing campaigns, newsletters, and website content updates.
• Participate in regional events, capturing live content for digital use.
• Provide training or support to staff in basic communications tools as needed.

Benefits

• When you join Equus, you can expect extensive learning opportunities and networking programs.
• But most of all you can expect to make a lasting impact on the lives of others.

What This Job Offers

• Job Type: Full-time