Digital Content and Performance Marketing Specialist

About the position

The Digital Content and Performance Marketing Specialist orchestrates content and paid media strategies across a diverse digital ecosystem—including multiple websites (careers, retail, franchise development, extended warranty) and corresponding local and corporate social/listing pages. By optimizing SEO, managing paid campaigns, and collaborating with internal teams and agency partners, this role increases brand visibility, engages various target audiences, and drives business growth. This role is an individual contributor, reporting to the Director of Digital Marketing.

Responsibilities

• Guide and implement content development across digital channels to achieve SEO objectives, maintain a consistent brand voice and leverage new or updated assets.
• Manage and optimize paid media strategies (Google Ads, Facebook Ads, Yelp Ads) through self-managed campaigns and partnership oversight.
• Research and recommend campaign optimizations (audience targeting, geo, demographic, creative, bid strategy) to maximize ROI.
• Develop or collaborate on creative assets (written, visual, interactive) with internal teams and agencies, ensuring brand consistency.
• Analyze user experience (UX) across brand properties and run testing frameworks to improve on-site conversions.
• Generate regular performance reports using native platforms and Domo to inform strategic decisions.
• Assist with digital training materials for marketing coaches and franchisees.
• Provide domain expertise in website, listing, social media, and email marketing channels to support local franchisees.

Requirements

• A bachelor’s degree in marketing, advertising, communications, or a related field.
• 5+ years of experience in performance marketing, media planning and buying, SEO, SEM, content marketing, or related role with emphasis on digital marketing.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Strong written and oral communication skills, with an emphasis on explaining marketing concepts to non-marketers.
• Excellent project management and organizational skills, with the ability to handle multiple projects simultaneously.
• Required technical proficiency: Google Ads, Facebook Ads Manager, Google Tag Manager, Google Analytics.

Nice-to-haves

• Experience with email marketing and Marketo
• Experience with Yelp Ads, LinkedIn Ads, and other programmatic Ad platforms
• Adobe Photoshop/Illustrator skills
• Basic HTML/CSS, JavaScript, MySQL, REST APIs and other web technologies
• Experience with content management systems – Scorpion’s CMS
• Experience with consent management systems – Osano
• Experience with SEO/SEM monitoring tools such as Ahrefs, Semrush, or SEOmoz
• Experience in a franchise organization or automotive/aftermarket automotive industry

Benefits

• Hybrid & In-office Work Schedule
• Group Health, Vision, Dental, Disability, and Life Insurance.
• 401K Match
• Employee Stock Ownership Program
• 3 Weeks of Paid Vacation
• 10 Paid Holidays
• Discounted Automotive Repair (at participating locations)
• Employer-paid Financial Wellness Program and App, SmartDollar & EveryDollar