Digital Content and Platform Manager

CVS Health • Wellesley, MA

1d • Hybrid

About The Position

The Digital Content and Platform Manager is responsible for managing digital content creation across websites and other channels to drive effective digital communications. As a member of Aetna Marketing Technology, you’ll be part of a broker website scrum team that brings to life digital content and experiences, ensuring quality, consistency, compliance, and efficiency at every step of the delivery process. About 60% of the role will be maintaining content and 40% will be directly supporting our stakeholders through access management, training, and problem solving. This role provides an exciting opportunity to learn how content plays a critical role across broader digital marketing channels and brings awareness to our marketing portfolio. Your expertise and capabilities will focus on: Working with cross-functional Agile delivery teams and product owners to manage high-quality web content Participating in business consultation, requirements gathering, quality testing, communication, training plan creation, and the implementation of projects start to finish. Managing and collaborating with external contractors and marketing and creative contributors to execute content and graphic design needs. Partnering with stakeholders across the organization to plan, produce, and promote content in the digital healthcare space. Analyzing data to continuously refine content and improve the digital experience. Improving content and web pages for search optimization. Adhering to accessibility guidelines. Providing brokers and sales teams with the necessary content, tools, and training, to effectively engage prospects, shorten the sales cycle, and win more clients. Performing user acceptance testing

Requirements

• 3-5 years development experience with HTML, CSS, and JavaScript
• 2+ years experience with sales enablement platforms like Highspot
• 3-5 years project management experience
• Experience with project tracking software, such as Quickbase, Workfront and JIRA.
• Experience working in Agile Methodology
• Experience with QA testing
• Experience providing training and troubleshooting support
• Proficient in Microsoft Office suite
• Adept at problem solving and decision-making skills
• Adept at collaboration and teamwork
• Adept at execution and delivery (planning, delivering, and supporting) skills
• Communicates for impact (written and verbal)
• Strong interpersonal skills
• Flexible and comfortable with change
• Detail oriented with a strong sense of accountability
• Ability to support after-hour checkouts about once a month

Nice To Haves

• Experience with content management systems such as Adobe Experience Manager (AEM) and visual editing systems such as Adobe Dreamweaver
• Advanced knowledge of responsive web design (web, mobile, tablet) and accessibility guidelines.
• Advanced knowledge of project tracking software, such as Quickbase, Workfront and JIRA and the ability to build custom experiences.
• Experience with Customer Relationship Management (CRM) systems such as Salesforce.
• Experience working in a highly matrixed organization or large enterprise and fast paced environment
• Experience in a highly regulated environment
• Experience with AI tools
• Analytical skills

Responsibilities

• Working with cross-functional Agile delivery teams and product owners to manage high-quality web content
• Participating in business consultation, requirements gathering, quality testing, communication, training plan creation, and the implementation of projects start to finish.
• Managing and collaborating with external contractors and marketing and creative contributors to execute content and graphic design needs.
• Partnering with stakeholders across the organization to plan, produce, and promote content in the digital healthcare space.
• Analyzing data to continuously refine content and improve the digital experience.
• Improving content and web pages for search optimization.
• Adhering to accessibility guidelines.
• Providing brokers and sales teams with the necessary content, tools, and training, to effectively engage prospects, shorten the sales cycle, and win more clients.
• Performing user acceptance testing

Benefits

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level