Digital Content Specialist II (Hybrid)
About The Position
Digital Content Specialist II (Hybrid) Chicago, IL The American Medical Association (AMA) is the nation's largest professional Association of physicians and a non-profit organization. We are a unifying voice and powerful ally for America's physicians, the patients they care for, and the promise of a healthier nation. To be part of the AMA is to be part of our Mission to promote the art and science of medicine and the betterment of public health. At AMA, our mission to improve the health of the nation starts with our people. We foster an inclusive, people-first culture where every employee is empowered to perform at their best. Together, we advance meaningful change in health care and the communities we serve. We encourage and support professional development for our employees, and we are dedicated to social responsibility. We invite you to learn more about us and we look forward to getting to know you. We have an opportunity at our corporate offices in Chicago for a Digital Content Specialist II on our Digital Marketing team. This is a hybrid position reporting into our Chicago, IL office, requiring 3 days a week in the office. As a Digital Content Specialist II, you will support UX copywriting and content across AMA’s digital platforms, with a primary focus on FREIDA, a platform that helps medical students search for and evaluate residency programs. The role contributes to the creation of specialty-specific informational content, user-facing copy, and messaging that helps guide medical students, residents, and physicians through critical career decisions. Working under established UX and content standards, this role applies UX writing best practices to improve clarity, engagement, and usability. The position works closely with product, UX, and marketing teams to ensure content is consistent, effective, and aligned with the overall member experience.
Requirements
- Bachelor’s degree in English, Communications, Journalism, Marketing, or a related field required
- Ability to translate complex or regulated information into clear, user-centered language
- Experience collaborating with product, design, and marketing teams through content contributions
- Experience supporting content standards, including voice, tone, and style guidelines
- Comfort presenting recommendations and incorporating stakeholder feedback
- Hands-on experience with enterprise CMS platforms, preferably Drupal, and collaboration tools including JIRA, Confluence, Asana and Figma
- Working knowledge of Google Analytics and Power BI to inform content improvements
Responsibilities
- Write comprehensive Q&A content for individual medical specialties within the FREIDA Specialty Guide
- Develop and maintain informational content across FREIDA resources, including the Residency Guide and student-facing guidance materials
- Develop copy for the Program Director Portal, including guidance, instructions, and resource content
- Create push notifications, alert banners, and promotional messaging to support engagement and highlight key deadlines and seasonal activities
- Collaborate with medical education stakeholders to ensure content accuracy and clinical appropriateness
- Create clear, concise, and user-centered copy for FREIDA and AMA digital properties that support the FREIDA experience, including AMAone and related join/renew and sign-in flows
- Write and optimize UX copy for onboarding sequences, navigation, error states, and transactional touchpoints
- Work on landing page and member-facing content that supports usability and conversion goals
- Collaborate with UX designers to integrate copy early in the design process and support effective content-design collaboration
- Conduct content audits and contribute recommendations to improve clarity and usability
- Develop an understanding of medical student, resident, and physician behaviors to inform content strategy and UX copy decisions
- Apply user insight and evolving UX and healthcare education trends to support product, design, and marketing initiatives
- Refine content based on user feedback, observed behavior, and performance data
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
