Digital Content Strategist - INTERNAL OPENING FOR KSU EMPLOYEES ONLY

Kent State • Kent, OH

19h • $59,961 - $73,182

About The Position

Guide strategic content and brand presentation across Kent State’s digital
ecosystem to ensure that institutional messaging is clear, compelling and
visually cohesive across digital platforms. Oversees content strategy for the
university’s web presence while collaborating with campus partners to align
storytelling, brand expression and audience engagement across multiple digital
channels. Supports the evolution of Kent State’s digital experience through
data-informed decision making, emerging AI technologies and modern digital
search optimization. Reports to Executive Director, Digital Communications.

Requirements

• Bachelor’s degree in marketing, communications, digital media, business or related field and two years of relevant experience, or six years of progressively responsible experience in the field of digital content strategy, web and digital experience or digital communications.
• Digital content strategy and storytelling
• Search engine optimization and evolving search technologies (SEO, GEO, AEO)
• Web analytics and data visualization tools (Google analytics, Looker Studio or similar)
• Digital brand standards and content governance
• Audience engagement strategies and digital marketing practices
• Strategic content planning and editorial leadership
• Digital content expertise and brand presentation
• Data interpretation and performance analysis
• Content management systems and digital publishing platforms
• Written and interpersonal communication
• Translate institutional goals into effective digital content strategies
• Guide cohesive messaging and visual presentation across digital platforms
• Use analytics and emerging AI tools to inform content improvements
• Collaborate effectively with cross-functional teams across a large organization
• Manage multiple strategic initiatives simultaneously

Nice To Haves

• None.

Responsibilities

• Serve as a content strategist for Kent State University’s web ecosystem, ensuring content aligns with institutional brand strategy, audience needs and digital engagement goals.
• Contribute to the development and advance implementation of content strategies that support digital transformation initiatives including AI-assisted search, personalized digital experiences and evolving digital marketing practices.
• Collaborate with campus partners responsible for digital content across multiple platforms (e.g., institutional websites, enterprise communication systems and student engagement platforms) to align messaging and brand presentation.
• Write, edit and present compelling digital content; recommend strategic approaches to digital storytelling and content performance; and ensure content is clear, engaging and visually cohesive across digital platforms.
• Contribute to digital experience and web personalization initiatives that improve how audiences interact with Kent State’s digital platforms, including development of modular content structures, dynamic content strategies and platform-level user experience improvements.
• Provide strategic consultation to campus partners on content structure, digital storytelling, visual presentation and content governance.
• Analyze data from web analytics, search platforms and engagement tools to identify trends and opportunities to improve content performance.
• Establish content performance goals and measurement frameworks using analytics tools to assess audience engagement, search visibility and content effectiveness.
• Guide content optimization initiatives and/or contribute to implementation of plans to improve discoverability in modern search environments, including traditional search engines and emerging AI-driven discovery tools such as AI overviews and conversational search experiences.
• Collaborate with design and digital teams to ensure content is presented in a clear, accessible and aesthetically consistent manner across digital platforms.
• Contribute to user experience research including usability testing, analytics review and audience feedback to inform continuous improvements.
• Prepare dashboards and reports summarizing digital performance and strategic insights.
• Perform related duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level