Digital Dealer Advisor - Atlanta
About The Position
The Digital Dealer Advisor serves as a trusted advisor to the OEM’s dealer network, providing expert guidance across all areas of digital marketing and online retail performance. This role is responsible for conducting program performance reviews, offering vendor recommendations, and delivering ongoing consultative services that drive measurable improvements in dealership sales and service operations. The ideal candidate brings strong proficiency in dealership websites, SEO, SEM, social media, reputation management, CRM platforms, and Google AdWords. This position requires the ability to work independently while keeping leadership informed of key accomplishments and insights. This is a full-time role with 80% travel.
Requirements
- 3+ years working in the automotive industry
- General understanding in the areas of automotive digital marketing, websites, digital advertising, leads, CRM, marketing analytics, ROI, etc.
- Understanding and or experience working with Dealers or Dealer groups on digital marketing programs, consulting or executing campaigns
- Engaging personality with the ability to connect with a diverse range of people.
- Self-starter with ability to manage multiple projects.
- Ability to lead internal and external meetings and be an articulate and active participant, ensuring the discussion stays on track.
- Ability to deliver instructions in a clear and concise manner, providing the proper materials and documentation when necessary.
- Excellent verbal and written communication skills and confident with group presentations.
- Identify risk and work with other leaders and internal groups to resolve conflict.
- Superior analytical and organizational skills and demonstrated ability to pay attention to details.
- Take ownership and accountability over the process ensuring success.
- OEM and Dealer oriented team player with the ability to motivate the internal team while providing program leadership.
- Up to 80% travel
Responsibilities
- Support and train dealers and regional teams on digital marketing products, services, and best practices.
- Stay current on emerging digital trends and ensure dealer alignment with approved program offerings.
- Analyze and report on digital performance metrics to identify growth opportunities at both the dealer and regional levels.
- Communicate cross‑tier program benefits to help dealers optimize participation and results.
- Educate dealers on effective digital marketing strategies and best practices.
- Work with dealers to diagnose and resolve digital marketing challenges.
- Provide guidance on OEM digital systems, processes, and lead management best practices.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
