Digital Experience Coordinator 2

Kroger•Blue Ash, OH

21d

About The Position

Enable strategic digital experiences that simplify the customer's path to purpose. Identify experience KPIs, conversion and revenue, and optimize performance based on data analysis. Responsible for build of digital experience, including timelines, creative components, and testing to ensure successful implementation. Partner with Marketing, Merchandising, Technology and Digital to deliver Enterprise sales goals across digital channels. Demonstrate the company's core values of respect, honesty, integrity, diversity, inclusion and safety.

Requirements

5+ years of digital experience with a focus on eCommerce
Strong project leadership, prioritization, assessment, organizational and time management skills with impeccable attention to detail
Strong interpersonal skills and ability to work with a wide variety of individual work styles
Strong understanding of the process and critical steps needed to deliver high-quality digital experiences
Ability to identify process improvements and problem-solve
Ability to lead and motivate others while maintaining and building positive business relationships and partnerships
Knowledge of digital marketing, user experience and eCommerce best practices
Ability to balance scope, cost, risk and quality while facilitating a high level of performance and agility across all teams
Ability to lead and educate business partners, cross-functional team members, and suppliers

Nice To Haves

Bachelor's Degree marketing, business, or related area
2+ years of experience with a large retailer, multi-brand company and/or agency
3+ years of digital marketing or digital merchandising experience in a fast-paced environment
Understanding of digital marketing production processes along with campaign management experience

Responsibilities

Work across multiple teams, manage end to end process for bringing complex Enterprise campaigns, initiatives, and pilots to life, through a strategic lens
Enable customer focused digital destinations through strategic storytelling that deliver omni-channel sales for the Enterprise
Manage complex initiatives, campaigns or events with little oversight from management
Problem-solve and develop new and innovative capabilities to bring stories to life via the digital experience, partnering with Product Design and technology to build new components
Ensure all experiences are set up with proper data tracking, analyze the data to make decisions on ways to optimize current and future experiences
Identify opportunities and conduct A/B testing to ensure continuous optimization of digital creative and experience components
Perform QA checks across multiple experiences in partnership with production team
Partner with the User Experience (UX), Creative, and Development teams to ensure integrity of the customer experience digital strategy
Ensure project goals are defined and monitored to keep initiatives on track
Manage concurrent projects, deliverables, timelines, and notifications for all site experience requests
Write simple creative briefs and collaborate on key corporate initiatives with digital site experience team
Review design requests for cohesion and logic and gather requirements and assets
Improve team collaboration, workflow and project processes
Schedule and facilitate meetings to ensure timely completion of all project milestones
Work with teams to define metrics and recap campaign performance; share reporting results with all stakeholders
Must be able to perform the essential job functions of this position with or without reasonable accommodation