Digital Experience Manager

Alliance Laundry System•Ripon, WI

About The Position

The Digital Experience Manager is responsible for the design, development, and optimization of high-converting websites, landing pages and key website sections. This role uses a data-driven approach, combining creative design with SEO and Conversion Rate Optimization (CRO) best practices to increase organic traffic, generate leads, and maximize conversion rates.

Requirements

Bachelor’s degree in Marketing, Communications, HCI/Design, Information Systems, or related field. Equivalent experience will be considered.
At least 5 years in website design/UX and SEO; experience in global B2B strongly preferred.
Previous experience owning processes preferred.
Website design and UX: IA, wireframing, prototyping (Figma/Sketch), component-based design systems, and accessibility best practices.
SEO and GEO: keyword/topic strategy, on-page optimization, structured data, internal linking; familiarity with AI
Overviews and LLM sourcing behavior.
Technical SEO: site architecture
Experience with personalization and testing
CMS administration
Data Analytics
Working HTML/CSS and basic JavaScript for on-page fixes and QA.
Strong project management, organization and communication; ability to translate business goals into technical requirements and design specs. Strong research skills.
Curiosity and growth mindset: stays current on marketing trends, search/AI updates, UX patterns, and privacy regulations.

Responsibilities

Own the web roadmap and determine flow of work based on impact, effort, and business priorities.
Lead end-to-end website design: discovery, IA, wireframes, prototypes, component library, and design system alignment; orchestrate UAT and launch.
Manage and maintain site content, blogs, and digital assets; create high-performing product pages and campaign landing pages with clear CTAs.
Drive conversion rate optimization (CRO) with A/B and multivariate testing, form optimization, and on-site search tuning.
Implement on-page SEO/GEO best practices for all landing pages and website content, including meta descriptions, title tags, headers, and internal links.
Conduct keyword research to identify high-value opportunities and strategically integrate keywords into content.
Oversee on-page optimization, internal linking, and link-earning strategies.
Track and improve organic goals: impressions, CTR, rankings, sessions, engagement, and conversions.
Improve Core Web Vitals and page speed, image optimization, and code performance practices.
Design and deploy real-time, privacy-first personalization that dynamically adapts page content and layouts to each visitor’s behavior, preferences, and context
Manage international web needs; URL strategy, language-region mapping, translation workflows, and in-country review.
Build dashboards, testing outcomes, and conversion paths.
Coordinate with IT on running recurring audits for accessibility, compliance, and performance; track remediation to closure.