Digital Fundraising Specialist

Access•Dearborn, MI

About The Position

Under general supervision, the Digital Fundraising Specialist is responsible for developing, implementing, and optimizing online fundraising strategies to help the organization achieve its financial goals. This role involves managing digital campaigns, leveraging social media, email marketing, and crowdfunding platforms to engage donors and drive contributions. The specialist will analyze campaign performance, generate reports, and recommend improvements based on data-driven insights.

Requirements

Knowledge of: Online marketing channels such as email, social media, paid advertising, and content marketing to effectively reach and engage donors
Digital fundraising tools and platforms, including crowdfunding sites, donation management systems, and CRM software
Creating compelling messaging that resonates with potential supporters and motivates them to give
Relevant regulations regarding online fundraising, donor privacy, and data protection
Experience in planning, executing, and evaluating digital campaigns, including budgeting and timeline management
Understanding how to identify and target different donor groups for tailored engagement strategies
Awareness of search engine optimization techniques and web analytics tools to increase visibility and track user interactions
Processes, rules and regulations of various services and funding agencies surrounding the eligibility and maintenance of the services being received
Possess excellent written and verbal communication skills, attention to detail, and a passion for advancing the organizations mission through innovative digital initiatives
Proficiency in online fundraising platforms and tools
Strong understanding of social media marketing and engagement
Experience with email marketing and donor segmentation
Data analysis and reporting skills to measure campaign effectiveness
Content creation for digital channels, including website and social media
SEO and digital advertising knowledge
Excellent communication and storytelling abilities
Proficiency in email marketing platforms (e.g., Mailchimp, Constant Contact, EveryAction, Engaging Networks, HubSpot)
Partner with other functional areas to accomplish objectives
Interpret donor data and campaign metrics to optimize fundraising efforts and measure success
Facilitate meetings, ensuring that all viewpoints, ideas, and problems are addressed
Organize and prioritize multiple tasks and meet deadlines
Communicate effectively, both orally and in writing
Ability to develop and execute digital fundraising campaign
Maintain confidentiality of agency and client information
At least 2-3 years related of relevant experience in digital marketing, online fundraising, or nonprofit development. This includes hands-on experience with managing digital campaigns, utilizing fundraising platforms, and engaging supporters through email marketing, social media, and website content. Experience with data analysis tools, donor management systems, and the ability to interpret campaign metrics to inform strategy is also highly valued.

Nice To Haves

Basic graphic design or video editing skills a plus.
Prior work with nonprofit organizations or fundraising teams, along with a proven track record of meeting fundraising goals, can be important assets for this role and/or training approved by Human Resources
Strong analytical skills, creativity, and experience with online fundraising tools and platforms are essential
Additional coursework or certifications in digital marketing, data analytics, or fundraising strategies can be beneficial and may enhance job prospects.

Responsibilities

Develop and execute online fundraising campaigns across multiple digital platforms
Utilize social media, email marketing, and crowdfunding tools to engage donors and boost contributions
Monitor and analyze campaign performance, generating reports to inform strategic improvements
Create compelling digital content that motivates donor action and supports organizational goals
Coordinate with communications and development teams to align messaging
Improve the digital donor experience from first touch to long-term loyalty
Manage online donor acknowledgments, thank-you campaigns, and personalized follow-ups
Support digital components of major fundraising events, peer-to-peer fundraising, and crowdfunding
Oversee donation pages to ensure ease of use, optimization, and accuracy
Stay updated on emerging digital trends and best practices in nonprofit fundraising
Maintain accurate records of donor interactions and campaign outcomes
Ensure compliance with relevant fundraising regulations and data privacy standards
Compel digital content, coordinate with communications and development teams, and stay current with digital trends in nonprofit fundraising
Perform other duties and responsibilities as assigned