Digital Growth Marketing Manager (Urgently Hiring)

About the position

LawnStarter is the nation's leading on-demand platform for lawn care and landscaping services, and our vision is to be a one-stop shop for all outdoor home services. Over the past 10 years, we've grown to 120 metro areas, raised $30 million in funding, and acquired our biggest competitor, solidifying our leadership in the space. We’re looking for a data-driven, strategic, and customer-focused Digital Growth Marketing Manager to oversee key acquisition and growth channels. This role is crucial for driving customer acquisition, improving lead quality, optimizing cost-per-lead, and enhancing our reputation across multiple platforms and brands.

Responsibilities

• Manage lead acquisition efforts across various digital platforms, focusing on optimizing channel performance to drive growth and enhance brand visibility.
• Guide our partner success team to deliver excellent service to lead partners, hit key performance targets, and strengthen our most valuable lead partner relationships.
• Manage and monitor our ratings and review platforms to strengthen brand reputation, actively responding to customer feedback and promoting positive experiences.
• Manage posting activities across various channels to support pro acquisition, ensuring an optimal posting frequency to maintain a steady flow of new pro signups.
• Utilize tools and technologies like Retool and Zapier to streamline operational workflows, increasing efficiency through automation and reducing manual processes.
• Develop and enhance the referral program to increase customer acquisition, leveraging strategic partnerships and innovative incentives to drive participation and results.
• Work closely with product, sales, engineering, and customer service teams to align channel strategies with broader business objectives.
• Constantly evaluate and test new acquisition channels, ideating and iterating strategies to discover opportunities that deliver positive ROI and contribute to business growth.

Requirements

• Skilled at optimizing lead conversion through effective management of lead partners, marketing automation platforms, and customer communications.
• Experience managing multiple acquisition channels at scale, including paid, affiliate, and local listings channels.
• Proficient in data tools like Excel and SQL, with the ability to interpret data to inform strategy.
• Experience with tools like Zapier to streamline workflows and increase efficiency.
• Hands-on and team-oriented, actively handling tasks and collaborating across departments.

Benefits

• Work from the comfort of your own home
• Healthcare benefits: medical, dental, vision, and 401k
• Unlimited vacation policy
• $90k - 130k USD annually, depending on experience