Digital Marketing Analyst

Direct Online Marketing • Pittsburgh, PA

3d • Hybrid

About The Position

Since our foundation in 2006, DOM has helped businesses grow through data-driven digital marketing campaigns. We emphasize a disciplined, transparent approach — and we won’t be out-communicated. If you want to experience what it's like to work at a full-service digital marketing agency that does things a little differently than you’ve experienced in the past, we want to meet you! As a Digital Marketing Analyst , you’ll play a key role in ensuring our clients’ data is accurate, actionable, and aligned with their business goals. You’ll work closely with internal teams and clients to implement and troubleshoot conversion tracking, develop measurement strategies, and create reporting that turns complex data into clear insights. You’ll be an integral part of DOM’s Analysis Department, helping ensure accurate data collection, reliable tracking, and meaningful reporting across a wide range of digital marketing campaigns.

Requirements

• 2+ years of data analysis experience, preferably in an agency or larger marketing environment.
• Hands-on experience implementing conversion tracking using Google Tag Manager.
• Working knowledge of SQL for querying, manipulating, and presenting data.
• Strong understanding of A/B testing, audience segmentation, and digital platform auditing (Google Ads, Meta Ads).
• Advanced skills in Microsoft Excel, Google Sheets, and presentation tools.
• Ability to identify data anomalies and troubleshoot tracking or reporting issues.
• Ability to summarize complex analyses in clear, concise language.
• Strong written and verbal communication skills.
• Excellent organization, time management, and attention to detail.
• Comfort with ambiguity and a willingness to learn and adapt.

Nice To Haves

• Bachelor’s degree in marketing or a related field (strongly preferred).
• Basic understanding of PPC and SEO tactics and common KPIs.
• Foreign language skills.

Responsibilities

• Implementing and troubleshooting conversion tracking using Google Tag Manager and GA4.
• Supporting tracking across platforms such as Google Ads, Microsoft Ads, Meta/Facebook Ads, and CRMs.
• Auditing data platforms to identify discrepancies, gaps, or anomalies.
• Analyzing data to identify trends, patterns, and performance anomalies.
• Developing benchmarks, KPIs, and measurement frameworks aligned with client goals.
• Supporting A/B testing, audience segmentation, and keyword measurement efforts.
• Building custom reports and dashboards using Looker Studio (Google Data Studio), Google Sheets, or similar tools.
• Presenting data in a way that is clear, digestible, and actionable for both technical and non-technical audiences.
• Developing measurement strategies that accurately capture events and conversions tied to client KPIs.
• Communicating technical requirements and insights to internal teams and clients.
• Collaborating with PPC, SEO, and other marketing teams to ensure data supports performance optimization.

Benefits

• We offer a competitive benefits package, including health, dental, and vision insurance; paid time off and agency holidays; short-term disability coverage; a 401(k) with company match; and annual profit sharing.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level