Digital Marketing, Associate Director

About the position

Join Takeda as an Associate Director, HCP Digital Marketing, where you’ll be working in the GI Business Unit, serving as a leader in advancing the digital marketing capabilities and approach across a GIBU branded product. In addition, you will be responsible for creating multiple strategic and innovative digital programs to improve customer engagement through integrated digital, mobile, and social platforms, by driving the adoption of digital experiences through these initiatives. Reporting to the Director, Brand Strategy and HCP Promotion, IBD Brand Marketing, you will be an expert and strategist in implementing new and existing digital marketing efforts.

Responsibilities

• Define vision, strategy and implementation of digital marketing solutions that will improve the HCP experience.
• Collaborate with brand team colleagues to plan and execute across web, SEO/SEM, point-of-care, print, email, social media, and digital advertising to optimize the user funnels to drive demand.
• Lead third-party agency/vendor partners to create and implement digital marketing tactics that execute on the brand strategy in the following areas: website design and optimization, SEO, CRM, digital display media, print media, and social media.
• Drive test and learn marketing campaigns and optimize performance through actionable insights.
• Collaborate with Associate Director, Consumer Digital Marketing to ensure we have an integrated approach aligned to our strategy and the Patient/HCP journey.
• Identify trends and insights to optimize spend, performance and ROI, leveraging the Insights and Analytics team to educate the larger Brand team on the available metrics and data in terms of audience engagement, response to ads, and conversion.
• Utilize audience research and trend analysis to develop supporting content and digital strategies.
• Evaluate customer research, market conditions and competitor activities.
• Responsible for reporting out monthly performance metrics on digital ecosystem.
• Establish key objectives and performance metrics for digital marketing campaigns and identify and implement appropriate measurement tools.
• Monitor operations and Key Performance Indicators through in-depth analysis of metrics, makes recommendations for optimizations to improve overall performance.
• Maintain knowledge of key product attributes and competitive differentiation to effectively position products in digital channels.
• Represent the brand in the review and approval process of promotional initiatives – including the ability to support the brand on areas of differing opinions – communicating objectives and purpose to assist in the process.
• Participate and contribute to the development of the annual brand business and operating expense plan.
• Remain current with customer, competitive and marketplace activity to contribute insights and perspectives to the broader team and brand plan.
• Establish relationships and work with commercial partners, including corporate communications and key associations.
• Drive improvements in the financial performance of all campaigns through on-going business analysis, financial analysis, and continuous process improvements and manage budgets for all projects.

Requirements

• Bachelor’s degree
• 10+ years experience with increasing responsibilities in digital marketing & Healthcare related experience
• Demonstrated experience in search engine optimization, marketing database, email, social media and display advertising campaigns
• Proven experience advising stakeholders and effectively influencing business partners and peers is critical
• Advanced MCM strategy & industry expertise through ongoing training and development
• In depth understanding of the multiple channels of customer engagement utilized by an organization across their varied customers (i.e., HCP, consumer, payer) including how channels can be utilized effectively in an integrated fashion to deliver cross-channel customer journeys
• Experience with an AI-driven marketing optimization engine a plus
• Deep Understanding of the digital landscape.
• Strong knowledge of website and advertising analytics tools, staying up to date with the latest trends & best practices in online marketing and measurement
• Strong analytical skills and data-driven thinking
• Strong written and verbal communication skills -- must be an excellent storyteller as well as have strong consultative/listening skills
• Financial management and budgeting abilities
• Project management skills – prioritization, workflow process, communication
• Strong understanding of pharmaceutical guidelines and regulations

Benefits

• U.S. based employees may be eligible for short-term and/or long-term incentives.
• U.S. based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others.
• U.S. based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.