Title: Digital Marketing Associate COMPANY: UNC Department of Public Safety Location ZipCode: 27515 Job Description: Description of Work The Kenan Institute of Private Enterprise, through UNCâs Kenan-Flagler Business School, seeks a digital marketing associate to join its external affairs team. Reporting directly to the external affairs director, the digital marketing associate will shape the instituteâs thought leadership brand on social media and in other ways, including through: - Strategy Planning: Work with key stakeholders to plan the overall strategy of the instituteâs social media initiative and the best ways to execute that strategy - Facebook: Establish and maintain the instituteâs Facebook page and presence, engaging with followers and creating Facebook pages for the instituteâs affiliated centers; use analytical tools to measure the impact of campaigns and content - Twitter: Create and monitor the instituteâs Twitter account with regular, targeted tweets; establish Twitter accounts for the instituteâs affiliated centers; re-tweet and respond to institute followers; use analytical tools to measure the impact of tweets - LinkedIn: Establish and maintain the instituteâs LinkedIn profile; engage with connections and groups; identify and implement ways to position key institute staff as thought leaders - Events: Promote institute events through social media; work with the graphic design and web teams to keep event websites updated - Advertising/Media: Develop and nurture contacts with media outlets; serve as liaison between the graphics team and media advertising contacts - Faculty Interaction: Keep current on the latest faculty research and accomplishments to uncover digital marketing opportunities Special Physical and Mental Requirements Special Instructions Office of Human Resources Contact Information If you experience any problems accessing the system or have questions about the application process, please contact the Office of Human Resources at (919) 843-2300 or send an email to employment@unc.edu Please note: The Office of Human Resources will not be able to provide specific updates regarding position or application status. Position Type: Temporary Staff (SHRA) Job Title: Digital Marketing Associate Department Name: Kenan Institute of Private Ent - 331600 Vacancy ID: S011864 Position Posting Category: Public Relations/Communications/Marketing Hiring Range: Dependent on Experience and Qualifications Full-time/Part-time: Full-Time Temporary If part-time, how many hours per week?: 30-40 Proposed Start Date: 01/08/2018 Estimated Duration of Appointment: Open-ended/Intermittent Posting Open Date: 12/12/2017 Posting Close Date: 01/02/2018 Stimulus/ARRA Funded: No Education level: experience: license: training: work Shift: Shift Duration: hours per week: salary: - NAICS: company information: company mail: company direct: company online: company phone: company fax: company email: fein: fedcontractor: 0