Heartland Payment Systemsposted over 7 years ago
Full-time
Princeton, NJ
Insurance Carriers and Related Activities
Title: Digital Marketing Campaign Manager
COMPANY: Heartland Payment Systems, Inc.
Location ZipCode: 08542
Job Description: Summary:
The Digital Marketing Campaign Manager will be responsible for planning and executing digital-based lead generation programs leveraging the digital assets available (website, social media, paid channels) to measurably affect sales by driving qualified leads to the inside sales team.
Job Details:
PRIMARY RESPONSIBILITIES
Plan and execute digital marketing campaigns that include webinars, newsletters, email nurturing, social media, etc.
Measure performance of digital marketing campaigns
Manage Marketing Automation Technology Platform (Pardot) and CRM (Salesforce)
Identify trends and insights
Identify the path to conversion and identify ways to improve online customer experience
Brainstorm new and creative demand generation strategies
ADDITIONAL RESPONSIBILITIES
As needed
MINIMUM QUALIFICATIONS
3-5 years of work experience in digital marketing
BA/BS degree in marketing or a related field
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and convert to leads
Demonstrable experience leading and managing social media, SEO/SEM, marketing database, email campaigns
Strong social point-of-view, and ability to back up decisions with data, and reinforce our brand message
Ability to analyze and interpret metrics around content performance and adjust strategy accordingly
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in digital marketing and measurement
Self-starter with a passion for building programs and analyzing results
Working knowledge of marketing automation tools and reporting
We are an EOE F/M/D/V.
Global Payments, Inc. provides equal employment opportunities to all employees and applicants for employment without regard to race, color creed, religion, sex, national origin, age, citizenship, disability, veteran status or any other protected status. Those applicants requiring reasonable accommodation to the application and/or interview process should notify a representative of the Human Resources Department.
Disclaimer: The above statements are intended to describe the general nature and level of work being performed. They are not intended to be an exhaustive list of responsibilities, duties and skills required.
Nearly 90 percent of our employees rate Heartland a great place to work. More than just a job, we offer a career with a company you can believe in. From IT to customer service to sales and corporate, we have a wide range of opportunities. And with locations across the country, we may be in your own backyard. Heartland Payment Systems is a Global Payments company.
Global Payments Inc. (NYSE: GPN) is a leading worldwide provider of payment technology services that delivers innovative solutions driven by customer needs globally. Our technologies, partnerships and employee expertise enable us to provide a broad range of products and services that allow our customers to accept all payment types across a variety of distribution channels in many markets around the world.
Headquartered in Atlanta, Georgia with more than 8,500 employees worldwide, Global Payments is a member of the S&P 500 with merchants and partners in 30 countries throughout North America, Europe, the Asia-Pacific region and Brazil.
Why Work for Global Payments?
- Corporate citizenship is fundamental to our values
- Real opportunities to grow professionally
- Collaborative, friendly work environment
- Relaxed, casual dress code
- Competitive benefits
https://www.heartlandpaymentsystems.com/careers
Education level:
experience:
license:
training:
work Shift:
Shift Duration:
hours per week:
salary: -
NAICS:
company information:
company mail:
company direct:
company online:
company phone:
company fax:
company email:
fein: 223755714
fedcontractor: 1
COMPANY: Heartland Payment Systems, Inc.
Location ZipCode: 08542
Job Description: Summary:
The Digital Marketing Campaign Manager will be responsible for planning and executing digital-based lead generation programs leveraging the digital assets available (website, social media, paid channels) to measurably affect sales by driving qualified leads to the inside sales team.
Job Details:
PRIMARY RESPONSIBILITIES
Plan and execute digital marketing campaigns that include webinars, newsletters, email nurturing, social media, etc.
Measure performance of digital marketing campaigns
Manage Marketing Automation Technology Platform (Pardot) and CRM (Salesforce)
Identify trends and insights
Identify the path to conversion and identify ways to improve online customer experience
Brainstorm new and creative demand generation strategies
ADDITIONAL RESPONSIBILITIES
As needed
MINIMUM QUALIFICATIONS
3-5 years of work experience in digital marketing
BA/BS degree in marketing or a related field
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and convert to leads
Demonstrable experience leading and managing social media, SEO/SEM, marketing database, email campaigns
Strong social point-of-view, and ability to back up decisions with data, and reinforce our brand message
Ability to analyze and interpret metrics around content performance and adjust strategy accordingly
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in digital marketing and measurement
Self-starter with a passion for building programs and analyzing results
Working knowledge of marketing automation tools and reporting
We are an EOE F/M/D/V.
Global Payments, Inc. provides equal employment opportunities to all employees and applicants for employment without regard to race, color creed, religion, sex, national origin, age, citizenship, disability, veteran status or any other protected status. Those applicants requiring reasonable accommodation to the application and/or interview process should notify a representative of the Human Resources Department.
Disclaimer: The above statements are intended to describe the general nature and level of work being performed. They are not intended to be an exhaustive list of responsibilities, duties and skills required.
Nearly 90 percent of our employees rate Heartland a great place to work. More than just a job, we offer a career with a company you can believe in. From IT to customer service to sales and corporate, we have a wide range of opportunities. And with locations across the country, we may be in your own backyard. Heartland Payment Systems is a Global Payments company.
Global Payments Inc. (NYSE: GPN) is a leading worldwide provider of payment technology services that delivers innovative solutions driven by customer needs globally. Our technologies, partnerships and employee expertise enable us to provide a broad range of products and services that allow our customers to accept all payment types across a variety of distribution channels in many markets around the world.
Headquartered in Atlanta, Georgia with more than 8,500 employees worldwide, Global Payments is a member of the S&P 500 with merchants and partners in 30 countries throughout North America, Europe, the Asia-Pacific region and Brazil.
Why Work for Global Payments?
- Corporate citizenship is fundamental to our values
- Real opportunities to grow professionally
- Collaborative, friendly work environment
- Relaxed, casual dress code
- Competitive benefits
https://www.heartlandpaymentsystems.com/careers
Education level:
experience:
license:
training:
work Shift:
Shift Duration:
hours per week:
salary: -
NAICS:
company information:
company mail:
company direct:
company online:
company phone:
company fax:
company email:
fein: 223755714
fedcontractor: 1
