Fidelity D & D Bancorpposted 23 days ago
Full-time • Entry Level
Scranton, PA
Credit Intermediation and Related Activities

About the position

We're looking for a creative problem-solver and data-driven strategist to join our fast-paced Marketing and Digital Sales team as a Digital Marketing Coordinator. If you're passionate about marketing technology, energized by emerging trends, and motivated to exceed goals, you'll thrive in this role. The ideal candidate is a collaborative team player, an expert communicator, and someone who's driven to think outside the box and deliver meaningful results. We are looking for someone who has prior experience in a similar role. As our Digital Marketing Coordinator, you'll lead and execute multi-channel campaigns to drive engagement, generate leads, and support digital product growth. This includes PPC, SEO, social media, and marketing automation tools—all with a strong focus on data and performance analysis.

Responsibilities

  • Plan, implement, and optimize digital marketing campaigns across paid and organic channels (SEO/SEM/PPC)
  • Manage content creation and day-to-day operations for email, social media, and digital outreach
  • Leverage marketing automation platforms (e.g., Constant Contact, HubSpot, Pardot) to increase client engagement
  • Conduct data analysis to support performance reporting and targeted offer strategies
  • Drive adoption of digital banking tools and support digital account openings
  • Develop and repurpose visual and written content aligned with brand messaging
  • Track campaign performance and measure impact using tools like Google Analytics

Requirements

  • Prior experience in a similar role
  • Strong understanding of digital marketing channels and tools
  • Excellent communication and collaboration skills
  • Ability to analyze data and derive actionable insights

Nice-to-haves

  • Experience with PPC, SEO, and social media marketing
  • Familiarity with marketing automation platforms
  • Creative problem-solving skills

Benefits

  • 401k
  • health insurance
  • paid holidays
  • professional development
  • flexible scheduling
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