Digital Marketing Coordinator

FARMERS AND MERCHANTS BANK and The Bank of Fayetteville•Fayetteville, AR

About The Position

Welcome to Farmers & Merchants Bank and The Bank of Fayetteville. Our bank culture is driven by a Mission Statement to improve the well-being and promote the success of our employees and customers by treating all with dignity, respect, and compassion. We envision being the best company our employees ever work for and the best bank our customers ever do business with as we continue serving unique communities across the State of Arkansas. DO YOU ENJOY SOCIAL MEDIA AND MARKETING? We are seeking a highly motivated Digital Marketing Coordinator. This position is responsible for developing and executing the social media programs that contribute to the sales and growth of the organization. Duties include development and management of paid search campaigns, improving the profile and position of the company in organic search as well as developing and managing social media promotion programs. Manages the bank's online presence and social media campaigns, oversees the bank's paid social/online advertising and Google analytics, creates and distributes educational and promotional publications ie. print ads, brochures, posters, letters and newsletters to include graphic design, layout and text requirements, creates and manages the bank's email campaigns, functions as Administrator for company's internal portal. Assists with search engine optimization initiatives. Writes content for and responds to posts on various sites such as Twitter, Facebook, MySpace, blogs and other social media/networking sites. WHY JOIN OUR ME BANKING TEAM? Caring, team-centric environment Generous paid vacation time and sick leave Competitive pay and advancement opportunities Medical, dental, and vision benefits FSA & HSA Long-term disability and short-term disability Company 401(k) plan POSITION REQUIREMENTS A high school diploma or GED equivalent is required. Concentration in marketing, communications, e-Commerce, business or related major is highly preferred. High level of proficiency in internet marketing concepts & practices, including the ability to conceptualize user navigation/flow through new online services. Proficiency with PC and familiarity with MAC hardware, high proficiency with Google and Microsoft Office applications, proficiency in use of the online and mobile technologies, proficiency in direct marketing, proficiency in Powerpoint to create presentations and handouts, ability to understand market research. 3 to 5 years work experience digital media; planning, development, search engine optimizations, paid search, display media, social media and shopping or partnership feeds. Must possess knowledge of analytics and user experience, website management and direct mail required, be knowledgeable in research analysis, internet environment, survey methods, regulatory compliance and current business and marketing trends. Thorough understanding of internet environments and web site development. Exceptional knowledge of the English language is particularly important. HOURS Monday-Friday 8:00 a.m.-5:00 p.m. We are an Equal Employment Opportunity employer as defined by the EEOC (Equal Employment Opportunity Commission).

Requirements

A high school diploma or GED equivalent is required.
High level of proficiency in internet marketing concepts & practices, including the ability to conceptualize user navigation/flow through new online services
Proficiency with PC and familiarity with MAC hardware
high proficiency with Google and Microsoft Office applications
proficiency in use of the online and mobile technologies
proficiency in direct marketing
proficiency in Powerpoint to create presentations and handouts
ability to understand market research
3 to 5 years work experience digital media; planning, development, search engine optimizations, paid search, display media, social media and shopping or partnership feeds.
Must possess knowledge of analytics and user experience, website management and direct mail required
be knowledgeable in research analysis, internet environment, survey methods, regulatory compliance and current business and marketing trends
Thorough understanding of internet environments and web site development
Exceptional knowledge of the English language is particularly important.

Nice To Haves

Concentration in marketing, communications, e-Commerce, business or related major is highly preferred.

Responsibilities

developing and executing the social media programs that contribute to the sales and growth of the organization
development and management of paid search campaigns
improving the profile and position of the company in organic search
developing and managing social media promotion programs
manages the bank's online presence and social media campaigns
oversees the bank's paid social/online advertising and Google analytics
creates and distributes educational and promotional publications ie. print ads, brochures, posters, letters and newsletters to include graphic design, layout and text requirements
creates and manages the bank's email campaigns
functions as Administrator for company's internal portal
assists with search engine optimization initiatives
writes content for and responds to posts on various sites such as Twitter, Facebook, MySpace, blogs and other social media/networking sites