Digital Marketing Coordinator

Direct Online Marketing•Pittsburgh, PA

22h•Hybrid

About The Position

Since our foundation in 2006, DOM has helped businesses grow through data-driven digital marketing campaigns. We emphasize a disciplined, transparent approach — and we won’t be out-communicated. If you want to experience what it's like to work at a full-service digital marketing agency that does things a little differently than you’ve experienced in the past, we want to meet you! As a Digital Marketing Coordinator, you’ll help execute and optimize digital marketing campaigns that support our clients’ growth. You’ll work across SEO, PPC, social media, and other digital marketing initiatives to turn strategy into measurable results. Our clients rely on DOM to help them meet digital marketing goals such as increasing leads, improving visibility, or driving eCommerce sales. In this role, you’ll support the execution of campaigns and assist in ongoing optimization and reporting. You enjoy turning strategy into action and are excited to grow your digital marketing expertise. You’re organized, analytical, and comfortable learning new tools and tactics in a fast-paced environment. You take ownership of your work, communicate clearly, and understand how your execution contributes to client success. At a mid-sized agency like DOM, you can move the needle more than at a larger agency. Plus, you get to be part of a team of talented, hard-working individuals. We take our ‘No Jerks’ policy seriously here. We’re proud to offer a hybrid work schedule that allows you to work from home four days a week, while still fostering in-person collaboration every Thursday. It’s the best of both worlds—work from home while enjoying the connection and creativity that come with in-person teamwork. DOM is in the top 3% of all Google partner agencies worldwide, helping our clients grow their businesses through digital advertising, search engine optimization, creative services, analytics, and a full suite of digital marketing services. Our agency is certified by Microsoft and Semrush with dozens of 5-star reviews on Clutch, G2 and Google. We’re a stable and growing leader delivering excellent results to our clients who say things like: “DOM constantly pushes the envelope. They’re great communicators and are fun to work with, too.” “Working with DOM is like working with colleagues who have our company’s best interest at heart.” “I’m approached daily by other digital marketing agencies who want to pitch their company to me, but I never consider anyone else.” We also have rave reviews on Glassdoor and have been voted one of Pittsburgh’s best places to work with employees who say things like: “The people are what makes this company great.” “You will be appreciated, challenged, and rewarded.” “An agency where you can grow with confidence.” If you’re ready to work in a collaborative, fast-paced environment with a team that values your contributions and supports your growth, we’d love to hear from you. Direct Online Marketing is an Equal Opportunity Employer (EOE).

Requirements

2+ years of experience executing SEO and/or PPC campaigns, preferably in an agency or larger marketing team
Knowledge of SEO best practices including keyword research, on-page optimization, and link-building fundamentals
Familiarity with PPC platforms such as Google Ads, Microsoft Ads, or Meta Ads
Understanding of general digital marketing principles and campaign execution
Strong analytical thinking and the ability to interpret performance data
Excellent written and verbal communication skills
Strong organizational skills and ability to manage multiple tasks and priorities
Comfort working independently while collaborating with cross-functional teams
A willingness to learn, adapt, and contribute wherever needed
Education: Bachelor’s degree strongly preferred or equivalent work experience
Analytics & Tools: Experience with Google Analytics (GA4), Google Search Console, SEMrush, or similar tools
CMS: Experience with WordPress or other CMS platforms
Technical Skills: Strong computer skills and familiarity with web-based platforms and marketing tools
Customer Experience: At least one year of customer service or client-facing experience

Nice To Haves

Agency experience
Local SEO knowledge
Technical SEO exposure
Conversion rate optimization experience
Marketing automation tools (HubSpot, Klaviyo, Mailchimp, etc.)
Experience supporting international or multilingual campaigns

Responsibilities

Conducting keyword research and supporting SEO strategy execution
Implementing on-page SEO elements including page titles, meta descriptions, headers, internal linking, and content optimization
Supporting PPC campaign management including ad writing, keyword management, and performance monitoring
Assisting with social media content creation, scheduling, and optimization
Monitoring campaign performance and helping identify trends and optimization opportunities
Creating reports and analyzing campaign results to support ongoing improvements
Supporting link-building initiatives and outreach efforts
Performing quality assurance checks to ensure campaign accuracy and consistency
Collaborating with strategists and team members across SEO, advertising, analytics, and creative teams
Managing tasks and deadlines while maintaining high standards of accuracy and organization
Staying current with digital marketing best practices, tools, and industry trends