Digital Marketing Coordinator

About the position

Goodwill Dallas is seeking a Digital Marketing Coordinator to help grow brand awareness and strengthen our corporate culture, furthering our mission of changing lives, one job at a time. The primary goal of this role is to enhance digital marketing strategies and establish measurement frameworks. As Goodwill Dallas commits to growth in marketing, this position is key in ensuring our brand remains the preferred choice for households across North Texas.

Responsibilities

• Develop and execute social media campaigns aligned with brand goals.
• Research audience preferences and stay up to date with current trends.
• Capture and create engaging content (photo, video, etc.) for Instagram, Facebook, TikTok, LinkedIn, and YouTube.
• Monitor analytics and trends to optimize content performance.
• Respond to comments and messages in alignment with brand voice.
• Facilitate online conversations and community engagement.
• Develop and maintain an optimal posting schedule.
• Oversee the layout and branding of social media accounts.
• Plan and implement multi-channel marketing campaigns (email, SMS, social media, digital).
• Build, test, and deploy email campaigns and automations to enhance engagement.
• Coordinate content, design, and segmentation for targeted communications.
• Execute group mail-outs and e-blasts.
• Monitor and analyze campaign performance to inform future strategies.
• Partner with internal departments to support marketing initiatives and special campaigns.
• Assist in planning and logistics for marketing and volunteer-related events.

Requirements

• Bachelor’s degree in marketing or related field, or a minimum of 5 years of experience in digital marketing and content creation.
• 3+ years of experience in online lead generation.
• Strong foundation in CRM/customer marketing, email marketing, and customer lifetime value (LTV) analysis.
• Experience with ZOHO tools (CRM, Campaigns, Forms, RouteIQ, One) is highly desired.
• Proficiency in marketing automation tools and campaign personalization.
• Basic graphic design and copywriting skills.
• Experience with paid digital marketing and performance optimization.
• Familiarity with growth marketing concepts such as attribution and incrementality.
• Strong organizational skills and ability to manage multiple projects simultaneously.
• Excellent written and verbal communication skills.
• Ability to thrive in a fast-paced, dynamic environment.

Benefits

• A mission-driven organization with a meaningful impact.
• Opportunities for professional growth and development.
• A collaborative and inclusive team culture.
• Competitive compensation and benefits.