Digital Marketing Director

Velocity Restorations • Pensacola, FL

3d

About The Position

The Digital Marketing Director at Velocity and its portfolio of brands leads the development, execution, and optimization of all digital marketing initiatives. This leader brings a player-coach mindset: able to execute campaigns directly while also inspiring, mentoring, and managing high-performing digital team members in a dynamic, cross-functional environment.

The role manages the digital marketing budget and is accountable for delivering measurable growth across paid media, SEO, social media, web, email, and CRM. The ideal candidate is data-driven, performance-focused, and comfortable translating analytics into actionable strategies that support Velocity’s business objectives and elevate its portfolio of brands.

Requirements

• Strong expertise in digital performance marketing, analytics, and ROI optimization.
• Proven ability to run and optimize digital marketing budgets across multiple channels.
• Hands-on experience with SEO/SEM, Google Analytics, Google Tag Manager, and paid media platforms (Google Ads, Facebook/Instagram Ads Manager, LinkedIn Ads).
• Proficiency in CRM and marketing automation tools (HubSpot preferred).
• Excellent leadership skills with a player-coach mindset—able to both execute and mentor.
• Strong communication and presentation skills, with the ability to collaborate across departments and with leadership.
• Ability to thrive in a high-growth, fast-paced, multi-brand environment.
• Bachelor’s degree in Marketing, Business, Communications, or related field required; MBA preferred.
• 7–10 years of progressive digital marketing experience, including at least 3 years in a director-level leadership role.
• Proven success driving measurable growth through digital campaigns and analytics.

Nice To Haves

• Familiarity with HTML, CSS, JavaScript, technical SEO, and UI/UX design principles is a plus.
• Experience in automotive, luxury, lifestyle, or multi-brand environments strongly preferred.

Responsibilities

• Develop and execute digital marketing strategies across paid, owned, and earned channels that drive awareness, engagement, and revenue.
• Translate business objectives into measurable KPIs and digital campaigns.
• Manage the digital marketing budget, ensuring efficient allocation of spend across channels for maximum ROI.
• Lead with a player-coach approach: execute key initiatives while mentoring, managing, and growing digital team members.
• Ensure all digital campaigns and content adhere to brand guidelines and maintain consistency across Velocity and its portfolio of brands.
• Oversee paid media campaigns (search, social, display, retargeting), ensuring they deliver qualified leads and strong ROI.
• Define and monitor KPIs including CAC, ROAS, conversion rates, lead quality, and funnel performance.
• Build dashboards and reports that tie digital activity directly to revenue and business growth.
• Implement A/B testing, attribution modeling, and conversion rate optimization to continuously improve performance.
• Foster a culture of experimentation, ensuring all digital channels are regularly tested and optimized for performance.
• Lead SEO strategy, including keyword planning, on-page optimization, and technical SEO.
• Collaborate with IT and web teams to ensure websites are optimized for UX, performance, accessibility, and conversion.
• Conduct regular audits of content, navigation, and site flow to identify optimization opportunities.
• Ensure analytics tagging and tracking infrastructure is accurate and reliable.
• Direct the strategy, content, and execution of email campaigns, SMS/text initiatives, and CRM-based nurturing programs.
• Oversee social media strategy (paid and organic), ensuring alignment with brand goals and measurable audience growth.
• Ensure database segmentation, targeting, and automation are leveraged to increase engagement and conversions.
• Partner with creative and video teams to maximize the impact of digital storytelling across channels.
• Collaborate with creative leadership to develop video and digital content strategies that support campaigns and build brand equity.
• Ensure digital content is audience-centric, compelling, and consistent with brand standards.
• Partner closely with sales leadership to align digital campaigns with pipeline goals.
• Ensure leads generated from digital channels are qualified, nurtured, and tracked effectively through CRM.
• Share digital performance insights with sales to improve close rates and revenue contribution.
• Manage digital marketing agencies and vendors, reviewing media plans, creative, and reports to ensure accountability and results.
• Oversee contracts, budgets, and invoices to ensure spend aligns with strategic goals.
• Cultivate relationships with digital platform reps, influencers, and industry experts.
• Conduct regular industry, competitor, and platform analyses to keep Velocity ahead of trends.
• Evaluate and adopt emerging technologies, platforms, and digital practices that enhance performance.
• Monitor potential digital reputation risks, addressing issues quickly in collaboration with leadership and PR.
• Own the evaluation, implementation, and optimization of marketing technology platforms (CRM, automation, analytics, reporting tools).
• Ensure the digital infrastructure is scalable and supports future growth across multiple brands.

Benefits

• Health & Wellness: Health/Dental/Vision/Life/Disability/Aflac available after 60 days
• Retirement: 401(k) with company match after 6 months at next enrollment period
• Paid Time Off: Paid time off and paid holidays
• Additional Perks: Company sponsored events, tool program, merchandise discounts, friendly team environment

What This Job Offers

• Job Type: Full-time
• Career Level: Director