Digital Marketing Director

YMCA of Greater Richmond•Richmond, VA

12h•$60,000

About The Position

The YMCA of Greater Richmond is seeking a full-time, motivated, and cause-driven Digital Marketing Director to join the Marketing Team! The Digital Marketing Director will ensure the YMCA's digital storytelling is compelling, mission-centered and aligned with organizational goals for community impact, membership growth and brand consistency. General Description: The Digital Marketing Director leads the creation, direction and production of digital content and strategies that tell the YMCA of Greater Richmond's story. This role oversees high‑impact content ideation, video production and social media direction to elevate the YMCA brand across digital channels. The Director works in close partnership with the Digital Content Coordinator and the broader marketing team.

Requirements

Bachelor's degree preferred; minimum of three years of experience in digital content creation and audio/visual production required.
Demonstrated expertise in video production, editing software, photography and A/V tools.
Strong creative and storytelling abilities; able to translate organizational priorities into compelling digital assets.
Experience in social media strategy, content planning and platform management.
Ability to manage multiple projects, set priorities, meet deadlines and coordinate workflow across departments.
Strong communication skills with demonstrated ability to work both independently and collaboratively.
Proven ability to maintain quality, manage vendors and support branches as internal customers.
Excellent attention to detail and customer service orientation.

Responsibilities

Work with branches and departments to assess digital needs and develop mission‑driven content solutions.
Promote, foster and support the Y's commitment to access, inclusion and engagement for all through welcoming and representative content.
Provide best‑practice guidance and training on digital storytelling, brand standards and visual content.
Coordinate with internal and external partners, including vendors, photographers, designers and copywriters.
Lead the development of creative concepts and digital storytelling that highlight the YMCA mission, programs and community impact.
Produce high‑quality content for internal and external audiences, including stories, campaigns, promotional content and event coverage.
Identify new avenues and formats to tell the YMCA story.
Direct and produce video projects - storytelling pieces, promotional videos, interviews and event recaps.
Maintain high standards of audio, lighting and editing quality.
Manage file organization, archiving systems and workflows for efficient production.
Oversee the association's social media marketing strategy, ensuring all content, campaigns and channel activity align with YMCA brand standards, organizational priorities and audience insights.
Partner closely with the Digital Content Coordinator to plan, execute and publish content; maintain an effective workflow for approvals, scheduling, asset management and reporting.
Conduct and develop ongoing KPIs and platform analytics reviews - evaluating reach, engagement, sentiment, retention, and conversion metrics - to assess performance and guide strategy refinement
Provide in‑person support for YMCA events, including photography, videography and A/V operation.
Ensure events are captured and documented for future storytelling and promotional use.
Serve as the primary resource for high‑quality visual content at major association events.