Digital Marketing Intern
About The Position
The Digital Marketing Intern will support the Empire State Realty Trust (ESRT) marketing team and gain hands-on exposure to digital marketing strategy, campaign execution, and marketing analytics. The intern will contribute to initiatives across email and SMS marketing for the Empire State Building Observatory (ESBO) and ESRT’s Office, Retail, and Residential real estate divisions. They will assist with campaign planning, marketing automation, and performance analysis, while supporting both creative and data-driven marketing projects that enhance audience engagement and improve the effectiveness of ESRT’s digital communication channels. Part-time: 20-25 hours per week Location: Onsite at 111 W 33rd Street, New York NY
Requirements
- Proficiency in Microsoft Office and email marketing platforms (Marketing Cloud, Mailchimp, Pardot, HubSpot)
- Basic knowledge of Google Analytics 4
- Excellent verbal and written communication skills
- Entrepreneurial mindset with a “can-do” attitude
- Self-starter with a natural curiosity
- Highly organized with strong attention to detail
- A Junior enrolled in a four-year or five-year undergraduate program in the graduating class of 2027 is preferred
- Experience in Digital or Email Marketing, Communications, Advertising, or a related field
- Experience with Adobe Creative Suite
- Prolonged periods of sitting at a desk and working on a computer
- Must be able to lift up to 15 pounds at times
Responsibilities
- Develop new email and SMS content that drives engagement and conversions across ESBO and ESRT’s Office, Retail, and Residential Real Estate divisions
- Propose new topics for future campaigns that target current and prospective observatory guests and real estate brokers
- Recommend strategies, tactics, and best practices to optimize email and SMS performance
- Collaborate with in-house design team to enhance email templates tailored to different audience segments
- Partner with the IT department to support and execute email-related projects and technical requests
- Curate and source images from the Data Asset Management platform for various business needs
- Maintain email and SMS campaign calendars
- Assist in the creation of presentations and other marketing assets
- Research competitors, industry trends, and relevant topics to identify new email marketing opportunities
- Monitor, report, and analyze key campaign metrics to inform decision-making
- Conduct audits of ESRT and Empire State Building Observatory materials to ensure accuracy and consistency across email and SMS campaigns
- Manage and organize new email marketing requests from the ESRT property management and leasing teams (Retail & Office) to maintain smooth workflows and timely execution
- Collaborate with office and retail leasing agents to provide current marketing materials
- Maintain and manage contact lists for ESRT’s leasing team within Salesforce
- Provide the latest email content to Digital Marketing manager for paid eblast placements
- Develop content for ESB’s email and SMS programs, including weekly lighting, celebrity visitor, and event eblasts, as well as newsletters, aligned with the team’s content calendar
- Support the execution and rollout of ticket confirmation emails associated with new offerings
- Update and maintain ticket confirmation emails to reflect our current offers and information
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What This Job Offers
Job Type
Part-time
Career Level
Intern
Education Level
No Education Listed
