Digital Marketing Manager, Demand-Gen

About the position

Presidio is seeking a Marketing Manager who will oversee and coordinate all marketing activities for the Splunk Practice in partnership with Presidio Corporate Marketing teams. The ideal candidate will coordinate internal and external resources to execute effective digital marketing campaigns, manage content creation efforts, drive partner relationships including acquisition of marketing development funds, deliver meaningful data to highlight strengths and opportunities within our Marketing efforts, lead event planning, and work collaboratively to execute all Marketing needs for the Splunk practice within Presidio.

Responsibilities

• Design and own a scalable demand generation reporting system
• Implement and manage a full-funnel reporting infrastructure using tools such as HubSpot Marketing & Sales Hub, Marketo, or Pardot.
• Ensure end-to-end attribution, campaign tracking, and closed-loop reporting across marketing and sales touchpoints.
• Forecast and manage pipeline goals
• Build and maintain annual demand forecasts using modern modeling and historical trends.
• Break forecasts down into quarterly and monthly targets, and report on performance weekly.
• Provide actionable recommendations to leadership based on insights.
• Establish marketing performance dashboards
• Develop and maintain real-time dashboards that reflect performance across all key KPIs - including leads, conversion rates, CPL, CAC, and velocity - and ensure these are reviewed with stakeholders on a weekly, monthly, and quarterly basis.
• Optimize content and campaign performance
• Lead external vendors in producing and distributing campaign assets - including blog content, email sequences, landing pages, and ads - that directly contribute to pipeline.
• Assign content briefs, ensure their timely execution, and assess each asset's performance impact.
• Audit and improve channel strategy
• Analyze all active distribution channels to evaluate ROI, establish attribution, and surface investment opportunities.
• Recommend scaling or divestment decisions based on quantitative channel performance.
• Act as the connective tissue between content, strategy, and outcomes
• Ensure all content aligns with the buyer journey and contributes to both awareness and conversion.
• Track engagement metrics and influence future content priorities based on performance.
• Report marketing performance to leadership
• Deliver consistent updates and insights to executive stakeholders with precision and clarity.
• Own the narrative behind the data, explaining not just what's happening - but why, and what's next.
• Maintain a test-and-learn culture
• Run structured experiments across content messaging, channels, and formats to improve performance outcomes.
• Maintain rigorous documentation to inform future strategy.

Requirements

• 4-7 years in B2B marketing, with at least 2-3 years leading demand generation in a B2B SaaS or B2B services environment
• Hands-on experience with marketing automation platforms like HubSpot, Marketo, Pardot, or similar
• Proven ability to forecast pipeline outcomes and build executive-ready reporting
• Skilled at managing external vendors for content, media buying, and SEO
• Strong analytical mindset with fluency in marketing and sales funnel metrics
• Exceptional communication skills and stakeholder management experience
• Maintain rigorous documentation to inform future strategy.
• Bachelor's degree or equivalent experience and/or military experience

Nice-to-haves

• Familiarity with multi-touch attribution modeling and lead scoring frameworks
• Experience in early-stage startups or high-growth environments
• Working knowledge of SEO, paid media, and ABM tools
• Background in go-to-market strategy or product marketing