Digital Marketing Manager, Fundraising

Lyric Opera of Chicago • Chicago, IL

1d • $55,000 - $62,000

About The Position

Through artistic excellence coupled with innovative, relevant programming; initiatives to connect with and grow new audiences; engagement with communities to ignite creativity across Chicago; and a modernized Opera House that is the setting for truly great experiences, Lyric is leading the advancement of opera and musical theatre. This collaborative vision will deliver ever more exciting, thought-provoking and inclusive audience and community experiences – while increasing the gravitational pull of our art form, our company, and our city.

The Digital Marketing Manager, Fundraising, develops, administers, implements, and analyzes brand-appropriate digital solicitation, communication, and stewardship strategies that support and enhance Lyric’s fundraising efforts. This role acts as a critical liaison between Marketing and Development. In addition, the position updates and maintains content on the website; ensures all Development department email campaigns are visually appealing and executed efficiently and accurately as scheduled; builds, tracks, and monitors digital advertising campaigns.

Requirements

• Bachelor’s Degree from an accredited college or university or equivalent experience.
• 2-4 years of professional work experience in digital communication, marketing, and/or web development/design, or related area required.
• Aptitude for prioritizing and managing simultaneous projects while adhering to deadlines and collaborating with people at all levels of the organization.
• Proven ability to work and think independently, a detail-oriented, motivated self-starter with the ability to project manage within a larger team; knowledge of Airtable or other modern project management tools is a big plus.
• Excellent interpersonal, organizational, analytical, and oral/written communication skills.
• Working knowledge of web standards and email marketing best practices.
• Proven experience with website content management systems and email campaign platforms, including responsive design; Active Campaign/Prospect 2 and Episerver a plus.
• Experience in using or interest in learning marketing automation platforms, Google Analytics, and SEO optimization tools.
• Ability to manage confidential information with discretion.

Nice To Haves

• Previous experience in non-profits is a plus but not required.
• Knowledge of Airtable or other modern project management tools is a big plus.
• Some experience with Adobe Photoshop, HTML, CSS, and CAN-SPAM laws is a plus.
• Familiarity with Google Workspace is a plus.
• Knowledge of and passion for the arts is a plus.

Responsibilities

• Demonstrate leadership in alignment with Lyric’s mission and vision.
• Work with Lyric’s Digital team in developing an overall digital strategy for the Development department, including email, website, SMS, and social advertising programs.
• Recommend and help implement website improvements that enhance the user experience as technology evolves.
• Design timely and informative reports to help strengthen solicitation and donor relations efforts.
• Serve as Development’s subject matter expert in digital solicitation and engagement strategies.
• Train and educate existing Development staff on how to best use digital platforms and onboard new employees to Lyric’s technology.
• Lead the creation and execution of high-profile, high-volume email campaigns for the Development department.
• Provide training, mentoring, and guidance to subject matter experts across Development with regard to email creation best practices (technical, brand, writing).
• Import and maintain customer lists, provide quality assurance for all Development mail campaigns, and deploy/schedule all emails for the Development department.
• Create custom email automation with particular attention to personalization.
• Define the scope and expected outcomes of each project.
• Manage Development’s web presence on lyricopera.org with support from the digital team, including creating, updating, proofing, and maintaining custom landing, donation, and event pages using Lyric’s content management system.
• Develop, create, and manage social advertising campaigns on Facebook Ads, including content creation, scheduling, calendaring, and project set-up, execution, and analysis.
• Test digital advertising campaigns and analyze their results to identify the most effective communication tactics with donors and prospects.
• Stay updated with industry standards and best practices.
• Assist with Lyric events as needed throughout the season.
• Potentially work with the Development team to strategize, develop, and execute a permissions-based fundraising campaign using SMS to connect with donors, building upon the existing SMS platform used by Marketing.
• As the business evolves, so may this role. Therefore, specific duties may change as Lyric’s leadership identifies the need at any time.

Benefits

• Lyric Opera offers benefits including health, dental, vision, 403B (no company match), 401(k) with company match, PTO (including sick, vacation, and personal days, and holidays), life/AD&D coverage, opportunities for professional development, and complimentary tickets.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level