About the position
CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world's real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives. We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We've continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate. LoopNet, the most popular place to find a space, is the #1 global commercial real estate marketplace. With more than 13+ million global unique monthly visitors, LoopNet provides brokers, buyers and sellers with what they need to meet and make deals. LoopNet has established itself as the most effective and far-reaching digital marketplace for commercial real estate owners and brokers. We are not done yet! We continue to focus on driving expansion by increasing market share in the US and abroad, continuously innovating and enhancing the product and growing a powerhouse global team to reach our goals. This position is in office Monday through Friday. Join our growing performance marketing team in a role where you'll work with seven-figure budgets to drive key digital performance goals. We're looking for someone who lives and breathes digital marketing-an experienced, data-driven performance marketer with a problem-solving mindset and a passion for leveraging digital solutions across the board. You'll thrive in this role if you're laser-focused on performance metrics, with cost per lead and cost per visit as your north stars. You'll be hands-on across the full digital ecosystem, including Native, Display, Paid Social, Retargeting, Prospecting, Lead Generation and more. This is a real opportunity to make a significant impact-both within our business and across the wider CoStar Group. You will be working as part of a collaborative marketing team who are on an exciting journey to become the leading global commercial real estate marketplace!
Responsibilities
- Create and deliver effective paid marketing strategies working to company and team budgets and goals
- Optimize campaigns to improve performance across display, programmatic, and social channels
- Produce regular reports with key performance metrics, campaign analysis, and clear actionable takeaways
- Hands on management of paid campaigns, to drive lead generation and ecommerce conversion
- Monitor ad performance, adjust targeting parameters, budgets, and ad creatives based on campaign objectives and performance metrics
- Utilize data analytics and metrics to measure and monitor the performance of marketing initiatives, making data-driven decisions
- Research and test new platforms and placements to identify an optimal media mix for our niche audience
- Implement A/B testing methodologies for ad creatives, landing pages, and ad placements to optimize click-through rates (CTR), conversion rates, and return on ad spend (ROAS)
- Monitor campaign performance metrics such as cost per click (CPC), cost per acquisition (CPA), conversion rates, impression share, quality score, and ad position
- Laise with dev and data teams to implement accurate tagging and tracking for full funnel digital campaign performance views
- Plan and optimize budgets regularly to achieve company targets
- Lead on other digital-focused projects and initiatives as required by the business
Requirements
- Bachelor's degree required from an accredited, not-for-profit University or College, ideally in Marketing, Communications, or related field
- 5 - 10 years digital marketing experience with proven success in performance-based digital media
- Understands tracking and attribution methodologies for digital marketing, including experience with Google Tag Manager
- Proven experience in managing, end to end, Paid Media campaigns across platforms such as Google Ads or equivalent, and social media advertising platforms (LinkedIn, Meta, etc.)
- Hands-on experience with campaign setup, optimization, budget management, bid strategies, and performance monitoring for campaigns with a focus on lead generation, conversion optimization, and ROI-driven results
- Comprehensive understanding of digital marketing principles, strategies, and tactics including paid social media, PPC advertising, display advertising, remarketing, and conversion rate optimization (CRO)
- Proficiency in analytics tools such as Google Analytics, LinkedIn Ads Manager or equivalent and data visualization tools to track, measure, and analyze digital campaign performance metrics, KPIs, and ROI
- Ability to derive actionable insights from data analysis, identify optimization opportunities, and make data-driven decisions to improve campaign performance and efficiency
- Strong analytical and problem-solving skills to identify campaign performance issues, troubleshoot technical issues, and implement solutions for campaign optimization and ROI improvement
- Excellent communication skills (verbal and written) to effectively communicate paid media strategies, campaign performance insights, and optimization recommendations to stakeholders, marketing teams, and senior management
- Self-starting team player with ability to thrive under pressure in a fast paced, changing environment
- Ability to collaborate with cross-functional teams including marketing, sales, product owners, designers, and developers to align campaigns with overall marketing initiatives and business objectives
- A track record of commitment to prior employers
Benefits
- Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
- Life, legal, and supplementary insurance
- Commuter and parking benefits
- 401(K) retirement plan with matching contributions
- Employee stock purchase plan
- Paid time off
- Tuition reimbursement
- On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
- Complimentary gourmet coffee, tea, hot chocolate, prepared foods, fresh fruit, and other healthy snacks
