Digital Marketing Manager

About the position

The Digital Marketing Manager is primarily responsible for developing and managing content for the college's web content management system, social media channels, and print communications.

Responsibilities

• Develop and implement a comprehensive web content and social media strategy.
• Write, edit and design marketing communications materials for digital media.
• Communicate key messages, multimedia and stories using social media in support of the college's strategic marketing efforts.
• Develop content for the college's website, social media and other channels.
• Shoot and edit video on campus as needed for marketing and public relations projects including post-production.
• Collaborate on social media efforts for admissions, monitor college-related conversations in social media and track sentiment ratings, measuring effectiveness based on analytics.
• Expand and maintain social media and video presence on the Internet, using a mix of creative and professional skills.
• Edit and approve website content that is produced by web content managers.
• Apply the college's brand identity to all appropriate aspects of multimedia projects.
• Participate with staff in developing creative concepts and ideas for specific projects.
• Monitor trends and developments in multimedia, social media tools, research social platforms and identify potential use.
• Recruit and oversee marketing and communications student interns and volunteers on multimedia projects.
• Represent the college at community and promotional events.
• Operate within the framework established by CWC's policies, procedures, and practices.
• Perform other reasonably related duties as directed or assigned.
• Manage the Eventbrite ticketing system for the Lander, Jackson, Dubois outreach centers, and the Theatre department.
• Oversee and regulate the accessibility of the website including external webpages.
• Work with Executive Director on website architecture, content, SEO, SEM and digital buys.
• Work collaboratively with marketing team on developing, implementing and managing campaigns to promote Central Wyoming College.
• Identify and evaluate new digital technologies.
• Supports the Director in all Department initiatives.

Requirements

• Bachelor's degree in journalism, communication, English, marketing or directly related field from a regionally accredited institution of higher learning recognized by the US Department of Education.
• Three years of experience in writing or editing digital content, shooting and editing videos or still images, social media channel management, website CMS management, or other related experience.

Nice-to-haves

• Ability to work in a fast-paced and dynamic environment.
• Ability to be a positive, collaborative team player.
• Knowledge of best practices in higher education communication.
• Knowledge of prominent digital and social media platforms.
• Ability to solve challenging, creative and technical problems and providing innovative solutions.
• Knowledge of Adobe Creative software.
• Skill in the development of digital video.
• Ability to relate well to diverse populations, including faculty, students, staff, and the general public, in a friendly, courteous, respectful and professional manner.
• Ability to represent the college effectively at the local, regional and state levels.
• Ability to develop and maintain professional relationships with a variety of stakeholders.
• Knowledge of marketing, print and electronic media, public relations and audience development.
• Knowledge of federal and state laws, regulations, and standards for the management and disclosure of public information.
• Skill in the creative use of traditional and new marketing media.
• Ability to establish cooperative working relationships with persons contacted in the course of performing assigned duties.
• Ability to communicate effectively, both orally and in writing, including excellent public speaking ability.
• Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community.
• Ability to efficiently use computer software, including word processing and desktop publishing software and a digital camera.
• Knowledge of the full range of branding, marketing, media, PR and other communication strategies.
• Knowledge of the comprehensive role of the community college.