Digital Marketing Manager

About the position

The Digital Marketing Manager is the individual contributor responsible for planning and managing the bank's digital channels and content to achieve the bank's stated goals.

Responsibilities

• Collaborate with internal teams to maintain the bank's digital channels, including HancockWhitney.com, and optimize the user's digital experience.
• Planning and enhancing the bank's digital marketing channels, including HancockWhitney.com, SEO/SEM, Google Business Listings and Insights Blog.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Measure and report performance of all digital marketing channels and assess against goals (ROI and KPIs).
• Identify trends and insights and optimize spending and performance based on the insights.
• Brainstorm new and creative growth strategies in regard to digital marketing.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
• Highly creative with experience in identifying target audiences and devising digital content that engages, informs and motivates.
• Develop in-depth understanding of features and benefits of financial products offered to the segment.
• Contribute to the definition and refinement of client segment positioning strategies.
• Contribute input and ideas to help achieve segment marketing goals and program ROI.
• Help define and update marketing plans for specific marketing channels.
• Generate ideas for future improvement based on discussion with stakeholders and results from previous channel tracking.
• Ensure that marketing programs adhere to brand standards and contribute to building brand equity in addition to short term sales.
• Coordinate with appropriate internal and external centers of excellence to execute campaigns and programs.
• Use internal and external resources to understand the impact of marketing programs on the entire buying funnel down to incremental sales, revenue, and ROI.
• Build relationships across the company to maintain and enhance high standards of internal reputation.
• Actively seeks to learn about new trends and opportunities in order to build a knowledge base to prepare for future thought leadership.
• Follow established department policies, procedures, and workflow practices.
• Serve as a first line of defense in implementing appropriate risk controls.

Requirements

• Bachelor's degree in Business, Marketing, Finance or a related discipline (or equivalent); other degrees considered if the candidate has strongly demonstrated marketing or sales results.
• 5+ years of experience in relevant accountable marketing disciplines such as customer marketing, segment marketing, database marketing, direct marketing, digital marketing.
• Proven working experience in digital marketing (at least 3 years, preferably in increasing levels of responsibility).
• Demonstrable experience leading and managing SEO/SEM, marketing databases, email, social media, paid search, and/or display advertising campaigns.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate experiments.
• Solid knowledge of website analytics tools (e.g., Google Analytics).
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Quantified results from marketing programs and campaigns created and managed.
• Excellent writing and communication skills including proficiency with MS PowerPoint, Word, Excel.
• Demonstrated interest in building a knowledge base and active curiosity about what drives customer and business value.
• Experience working for or with a publicly traded company.
• Regulated industry (i.e. Financial Services, Healthcare, Gaming, etc.) experience strongly preferred, but not required.

Benefits

• Equal Opportunity/Affirmative Action Employers.