Digital Marketing Manager

About the position

The Digital Marketing Manager will lead strategy and execution for the digital presence of Summerlin, Downtown Summerlin, and the broader Howard Hughes portfolio in Las Vegas-including residential, retail, office, and multifamily assets. This role requires a highly capable digital strategist with a strong creative sensibility, who can independently manage content development and social media channels while aligning digital initiatives with brand objectives and company goals.

Responsibilities

• Lead end-to-end digital content strategy, from planning and creation to execution and analysis, across social media, websites, SMS, and email.
• Ensure brand-aligned, high-quality photography, video, and copy, while managing a comprehensive content calendar and capturing live content at key events.
• Oversee social media, email, and SMS campaigns with a focus on engagement, community management, and real-time responsiveness.
• Leverage analytics tools to track performance, conduct A/B testing, optimize content strategies, and report KPIs to inform future campaigns.
• Ensure consistency across all digital channels by aligning with brand guidelines and coordinating with internal teams and external partners.
• Manage web content, maintain a central asset library, and apply customer insights and emerging trends to enhance the digital customer experience.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field; relevant certifications a plus.
• 5+ years experience in digital marketing, with a strong emphasis on social media strategy, content creation, and performance analysis.
• Proven ability to independently own and execute digital campaigns with measurable results.
• Strong portfolio of past social media content and campaigns, including examples of growth in engagement, traffic, or conversions.
• Expertise in content creation across multiple platforms-particularly Instagram, Facebook, & LinkedIn.
• Experience with analytics platforms (e.g., Google Analytics, Meta Business Suite, Sprout Social) to measure impact and refine strategies.
• Proficiency in email/SMS platforms, CMS tools (e.g., WordPress), MS Office Suite, and basic design/video tools (e.g., Canva, Adobe Creative Suite).
• Excellent writing, storytelling, and visual communication skills.
• Experience with influencer engagement, user-generated content (UGC) and paid social media is a plus.
• Highly organized with strong project management skills; able to manage multiple campaigns and shifting priorities.
• Familiarity with, and eagerness to explore and integrate, emerging technologies (e.g. AI and blockchain etc.) to drive innovation and continuous learning.

Nice-to-haves

• Experience with influencer engagement, user-generated content (UGC) and paid social media.

Benefits

• Competitive 401k plan
• Generous PTO policy
• Premium medical, dental, and vision coverage
• Voluntary benefits for unexpected life events
• Student loan assistance and stipends to assist with lifelong learning