Digital Marketing Manager

About the position

The La Colombe DTC Team is seeking a data-driven, strategic, and creative Digital Marketing Manager to oversee our direct revenue driving channels for LaColombe.com by developing and executing programs for new customer acquisition and existing customer retention. This role will play a critical part in driving growth and maximizing ROI through effective digital campaigns and optimization strategies.

Responsibilities

• Own the day-to-day operations and optimizations of our direct revenue driving channels for LaColombe.com including but not limited to email, SMS, and paid media
• Manage budget planning, pacing, and optimizations across relevant online marketing channels
• Maintain the digital content calendar with input from the DTC, Brand, Marketing, Product, Cafes, Insights, and Wholesale teams
• Prepare and communicate digital analytics for various audiences including Executives, the Marketing team, etc.
• Collaborate with the Social and Comms teams to maximize synergies across communications
• Drive strategies that attract and convert new customers to LaColombe.com through digital channels.
• Develop retention programs and loyalty initiatives to increase DTC customer lifetime value
• Leverage data analytics to personalize user experiences and inform decision-making.
• Plan, develop, and manage targeted email and SMS campaigns to support acquisition, engagement, and retention goals.
• Oversee and find opportunities for segmentation, A/B testing, and lifecycle automation
• Analyze campaign performance and implement data-driven optimizations.
• Oversee paid media campaigns across platforms (Google Ads, Meta, etc.) in partnership with our paid media agency
• Work with agencies and in-house teams to create performance-driven campaigns
• Track ROI and continuously improve cost-per-acquisition (CPA) and return on ad spend (ROAS)
• Lead on-page and off-page SEO strategies to improve organic visibility.
• Collaborate with content and development teams to optimize site structure and content.
• Monitor keyword performance and conduct regular SEO audits.
• In partnership with the Ecommerce Operations Manager, optimize website layout, product placements, and promotional banners to enhance the user experience and drive conversions.
• Align with the DTC, Creative, and Product teams to ensure all digital merchandising supports business objectives.

Benefits

• medical, dental, vision coverage
• 401K match
• short- and long-term disability coverage
• health savings accounts
• flexible spending accounts
• tuition reimbursement
• health care navigation
• mental health services
• fertility assistance
• paid parental leave
• 120 hours of PTO
• 11 Holidays each year