About the position
We are committed to delivering a seamless, customer-centric experience across thousands of locations. As we expand our digital capabilities, we seek a data-driven Digital Marketing Manager to maximize the visibility, accuracy, and performance of our property listings online. Our Digital Marketing Manager oversees and optimizes Public Storage’s property listings on major search engines, working closely with our digital agency partners. This role will be central to managing online property presence, tracking phone numbers for each listing, and driving reputation management through effective review platform administration. You’ll use data, tools, and agency relationships to ensure every location is fully optimized for discoverability, accuracy, and customer engagement.
Responsibilities
- Own and maintain all property listings (Google Business Profiles, Bing Places, Apple Maps, etc.) for thousands of locations, ensuring accuracy and up-to-date information.
- Partner with agency teams for bulk updates, new listing launches, and issue resolution to maintain high data quality across all platforms.
- Monitor listing performance, keyword visibility, and rankings to identify opportunities for improvement.
- Conduct audits of NAP (Name, Address, Phone) consistency and resolve discrepancies.
- Oversee implementation, accuracy, and performance of unique tracking phone numbers for each property listing.
- Collaborate with external vendors/agencies to ensure correct call routing and attribution.
- Report on call volumes, source attribution, and identify ways to optimize tracking number deployment for marketing and operations.
- Manage our online review platform and agency partner, responding to reviews, escalating issues, and driving response rate best practices.
- Analyze reputation data across platforms to surface insights and develop strategies that enhance customer feedback.
- Work with field teams to encourage positive reviews and improve overall ratings across locations.
- Liaise between marketing, IT, operations, customer care, and agency partners to ensure seamless digital execution.
- Develop and maintain dashboards or reports that track key metrics for property listings, call tracking, and reputation management.
- Offer regular updates and recommendations to leadership for continued digital performance growth.
Requirements
- Bachelor’s degree in Mathematics, Economics, Marketing, Digital Marketing, Business, or related field.
- 4+ years’ digital marketing experience with a focus on local listings management, call tracking, or multi-location brand work.
- Hands-on expertise with Google Business Profile, Bing Places, Apple Maps Connect, or similar platforms.
- Experience managing tracking numbers/call attribution platforms (e.g., CallRail, Marchex, Invoca).
- Knowledge of online review/reputation management tools (e.g., Reputation.com, Birdeye, Yext).
- Strong analytical and reporting skills; proficiency in Excel, Google Analytics, and dashboard tools.
- Excellent organizational skills and a detail-oriented mindset.
- Outstanding communication and project management abilities.
Nice-to-haves
- Experience working with agencies across digital listing management, call tracking, or review/reputation programs.
- Experience in retail, services, real estate, or franchise/multi-location environments.
- Familiarity with local SEO, directory optimization, and UTM strategies.
- Experience with data visualization tools (e.g., Tableau, Looker, Power BI).
