Digital Marketing Manager

National Audubon Society•Santa Fe, NM

1d•$72,000 - $82,000•Hybrid

About The Position

Audubon is seeking a Digital Marketing Manager to create and implement digital marketing strategies in support of the mission, brand, and conservation strategies in the Rockies and Southwest regions. Reporting to the Communications Director for Audubon’s Southwest and Rockies regions, the Digital Marketing Manager is responsible for digital outreach and engagement related to education, development, conservation, and advocacy strategies across the Southwest and Rockies regions (Arizona, Colorado, New Mexico, Utah, and Wyoming). The Digital Marketing Manager leads digital engagement for Audubon by managing social media, email marketing, and website content to grow audiences and strengthen advocacy. Primary duties include but are not limited to producing and designing multimedia content, developing and managing strategies for social media, member emails, websites, planning and executing targeted marketing campaigns, and analyzing performance data to optimize reach and impact. This position is classified as hybrid preferred, remote within the United States considered, in accordance with Audubon’s “Where We Work” Policy. Hybrid employees are expected to work in an Audubon office every Monday and Tuesday and an additional two days each month of the employees’ choosing. Candidates should be located within commuting distance of one of Audubon’s offices, which include locations in Albuquerque, New Mexico, Santa Fe, New Mexico, and Phoenix, Arizona.

Requirements

Bachelor's degree in journalism, communications, digital media, marketing or related field.
Five years’ experience in public relations, journalism, digital media, or other communications and marketing fields. An equivalent combination of education and experience is also considered.
Excellent writing, editing and proofreading skills, with demonstrated experience writing articles for newsletters, ads, website content, social media, marketing, and public relations materials.
Strong skills in web-based analytics to gauge performance of social media and websites.
A collaborative creative who is proactive, flexible, and innovative.
Excellent interpersonal, written, and verbal communications skills.
Data driven, creative, and passionate about engaging the public through social media, email campaigns, and other digital channels.
Proven experience developing and executing social media and marketing strategies.
Experience with communication production, such as design and layout, video and audio production techniques and strategies, social media management and distribution, mobile technologies, and editing tools.
A high level of skill and comfort with technology, including experience with multiple computer and electronic communication software and platforms, such as Microsoft Office, Drupal, and Adobe Creative Suite.
Experience designing, monitoring, and evaluating tools for assessing the impact of communication services.
Strong planning, organization, and implementation skills with the ability to manage multiple projects and tasks.
A self-starter with a proactive approach to assignments, one with the ability to work both independently and as part of a team, solve problems with limited supervision, prioritize tasks, and meet deadlines.
Experience working in a geographically dispersed network and collaborating with others.
Interest, understanding, and commitment to the conservation of birds, other wildlife, and their habitat (especially in the Southwest and Rockies) is critical, as is the ability to communicate Audubon’s mission, goals, and programs effectively and with the highest professional standards.
Commitment to Audubon’s organizational values of care, collaboration, change, integrity, impact, and innovation.
Experience fostering inclusive and collaborative work environments is valued.
Must possess a valid driver’s license.
Willingness to occasionally work evenings and weekends as required.
Must be comfortable and able to travel as job demands.

Nice To Haves

Proficiency in written and spoken Spanish is preferred.
Working knowledge of Adobe Premiere Suite and Canva preferred.

Responsibilities

Research, analyze and implement Search Engine Optimization (SEO) techniques and ensure accurate, timely information is provided and published on all digital channels.
Develop and implement social media plans and regularly audit social media, newsletters and websites performance; report out results and recommend guidance for optimal performance after using advanced segmentation, insights, and A/B testing to understand subscriber behavior for improved engagement and reach.
Develop and execute marketing campaigns, create and post ads, and create and edit content to drive growth and boost digital visibility.
Manage digital tools and social media channels, engage with followers, and respond to inquiries and comments; track metrics for social media post and engagement performance and analyze results to improve campaigns.
Use communication tools to create and manage content, including designing and producing written, audio, visual, and multimedia content and stories, in partnership with Audubon’s staff.
Manage and grow email subscriber database and create campaigns that amplify Rockies and Southwest regions events and projects, inform about urgent issues, and encourage advocacy; generate and execute ideas for improving engagement, increasing membership, and converting members to email lists and advocates.
Manage and update the websites as an effective and dynamic tool for connecting with the community and members.
Manage and coordinate marketing and promotion for organization events, advocacy activities, and programs in partnership with other staff members.
Take and edit photos and video for use in publications and media; manage and edit organization’s graphics, photo, and video files.
Design, write, and edit communications materials, including but not limited to newsletters, reports, flyers, op-eds, letters, blogs, and other collateral; track media attention and ads; create media and ad materials and reports; recommend guidance for optimal media and ad placement.
Identify and create opportunities to feature diverse voices in materials, highlighting voices that are often not included in the conservation field.
Translate scientific and policy information into effective communications/outreach products.
Manage communications and marketing staff, including the Senior Communications Coordinator, interns and volunteers.
Ensure Spanish language translation of materials as needed.
Ensure the consistency of brand standards, messaging, mission, vision, and values with all audiences, internal and external.
Maintain and foster culture of safety.
Perform other job duties as assigned.